Richard Rosenbaum-Elliott – författare
Visar alla böcker från författaren Richard Rosenbaum-Elliott. Handla med fri frakt och snabb leverans.
2 produkter
Strategic Brand Management
Av Richard Rosenbaum-Elliott, Larry Percy m. fl.
Häftad, 2018
857 kr
Lägg i varukorg
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider …
Strategic Advertising Management
Av Larry Percy, Richard Rosenbaum-Elliott
Häftad, 2021
857 kr
Lägg i varukorg
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication …
