Peter Luetchford – författare

Concern about our food system is growing, from the costs of industrial farming to the dominant role of supermarkets and recurring scandals about the origins and content of what we eat. Food for Change documents the way alternative food movements respond to these concerns by trying to create more closed economic circuits within which people know where, how, and by whom their food is produced.Jeff Pratt, Peter Luetchford and other contributors explore the key political and economic questions of food through the everyday experience and vivid insights of farmers and consumers, using fieldwork from case studies in four European countries: France, Spain, Italy and England. Food for Change is an insightful consideration of connections between food and wider economic relations and draws on a rich vein of anthropological writing on the topic.

In much of the world's economy, production, exchange and consumption are regulated by the Market, which is widely believed to be based on economic rationality and driven by a desire to consume. But there are different views of how the Market operates, or ought to operate. This collection of essays discusses a series of alternative perspectives - manifested in ethical movements, alternative consumer behaviour, and social corporate responsibility initiatives - that seek to reveal the 'hidden hands' of power, inequality and morality that shape Market exchange. Against the impersonality of the Market, we find initiatives, such as local food movements, that seek to re-embed commodity exchange in social relationships. Against the idea of the open economy, we find initiatives that seek to counter the ever-widening gap between producers and consumers. Against increased extraction from less powerful economic actors, we find ethical movements, such as Fair Trade, that work to return a fair share of the price to producers and workers. And, against the unfettered Market, we encounter a move to re-regulate trade and protect those located in the most vulnerable market positions. The volume engages with a range of alternative ethical perspectives and the initiatives to which they give rise. Twelve essays - all based on first-hand ethnographic studies of alternative trade movements, corporate social initiatives and consumer behaviour - provide the groundwork for wide-ranging theoretical engagement and comparative analysis. The case studies cover a range of places, commodities and initiatives, including Fair Trade and organic production activism in Hungary, CSR discourses in South Africa and Europe, Fair Trade coffee in Costa Rica and handicrafts made in Indonesia. The essays contribute to a series of current debates within the social sciences about what drives alternative Market engagements, how they are understood and represented by different actors, and what makes their outcomes often ambivalent or contradictory. They address disjunctions between discourses and practices, and internal inconsistencies within ethical movements and corporate initiatives. The volume as a whole engages with questions about morality and the economy, the creation and circulation of value, and, ultimately, the possibility of making alternatives work. In doing so, the contributors reveal the many fields of power at work within the Market as well as within the movements advocating more ethical economic relationships. The volume will be of particular interest to social scientists, business and management studies scholars, and a range of practitioners.

Prices permeate contemporary life. From the cost of basic foodstuffs in developing countries to the pay of CEOs in rich ones, the question of the politics and ethics of pricing everything through the market dominates public life. At the same time, we know that dilemmas about how to value fairly, but also efficiently, goods and services have been with us for more than two thousand years, since the times of Aristotle in Ancient Greece. Through the course of the centuries, important thinkers like Thomas Aquinas, Adam Smith and Karl Marx all devoted considerable effort to try to understand how prices could reflect the intrinsic worth of the objects workers produce and exchange with other people. This is the question of the "just price." This volume represents the first systematic attempt to address this ancient debate through the use of qualitative empirical research, particularly ethnography.  The volume comprises a substantial introduction that sets out the terms of the debate, proposing four different approaches to the just price, plus eight case studies based on fieldwork carried out in four different continents (Africa, Asia, Europe and Latin America), ranging from topics such as fair trade, human rights and recycling, to organic agriculture, the rose oil industry, rural and urban marketplaces.  Bringing together the most recent scholarship in economic anthropology and associated fields to investigate the social, political and ethical consequences of market prices on ordinary people, this book is of interest to researchers in anthropology, sociology, history and geography.