Peter Møgelvang-Hansen – författare
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2 produkter
Misleading Marketing Communication
Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
Av Viktor Smith, Daniel Barratt m. fl.
Inbunden, 2022
510 kr
Lägg i varukorg
Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues.By first critically …
