Viktor Smith – författare
Visar alla böcker från författaren Viktor Smith. Handla med fri frakt och snabb leverans.
6 produkter
Naming and Framing
Understanding the Power of Words across Disciplines, Domains, and Modalities
Av Viktor Smith
Inbunden, 2021
996 kr
Lägg i varukorg
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, …
Naming and Framing
Understanding the Power of Words across Disciplines, Domains, and Modalities
Av Viktor Smith
Häftad, 2022
382 kr
Lägg i varukorg
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, …
Naming and Framing
Understanding the Power of Words across Disciplines, Domains, and Modalities
Av Viktor Smith
E-bok, 2021
446 kr
Lägg i varukorg
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, …
Naming and Framing
Understanding the Power of Words across Disciplines, Domains, and Modalities
Av Viktor Smith
E-bok, 2021
446 kr
Lägg i varukorg
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, …
Misleading Marketing Communication
Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
Av Viktor Smith, Daniel Barratt m. fl.
Inbunden, 2022
510 kr
Lägg i varukorg
Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues.By first critically …
Misleading Marketing Communication
Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
Av Alexander U. Wedel Andersen, Peter Mogelvang-Hansen m. fl.
E-bok, 2022
672 kr
Lägg i varukorg
Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues. By first …
