Bokus

Alexander U. Wedel Andersen – författare

Visar alla böcker från författaren Alexander U. Wedel Andersen. Handla med fri frakt och snabb leverans.

2 produkter

  1. Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, Alexander U. Wedel Andersen - Misleading Marketing Communication, Inbunden. Tillgänglighet: Lägg i varukorg

    Misleading Marketing Communication

    Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour

    Av Viktor Smith, Daniel Barratt m. fl.

    Inbunden, 2022

    510 kr

    Lägg i varukorg

    Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues.By first critically …

  2. Alexander U. Wedel Andersen, Peter Mogelvang-Hansen, Daniel Barratt, Viktor Smith - Misleading Marketing Communication, E-bok. Tillgänglighet: Lägg i varukorg

    Misleading Marketing Communication

    Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour

    Av Alexander U. Wedel Andersen, Peter Mogelvang-Hansen m. fl.

    E-bok, 2022

    672 kr

    Lägg i varukorg

    Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues. By first …