Peter Steidl – författare

This book uses a declarative mapping methodology to examine a range of issues relating to environmental and social justice issues, including climate change, homelessness, refugees, food insecurity, and racial and gender inequality. The book explores how we can bring about change in order to have a meaningful impact on these problems, using a literature-based approach to identify and analyse this through the Declarative Mapping Method, showing how this methodology can be used in the context of these issues. The authors build a body of knowledge based upon published research, to offer a template that may be used to bring about meaningful and appropriate changes in human behaviour in a variety of social/ecological justice contexts. In a world where most of the global challenges we face are a result of human behaviour, the book applies psychological principles to gain a deeper understanding of our responses to world issues. Case studies are included to show how specific strategies can be used to address problems, and a holistic perspective offers strategies and insights into addressing these challenges. This is an ideal text for researchers and students interested in environmental and social issues, especially those looking to find ways to address them through research methodologies.

This book uses a declarative mapping methodology to examine a range of issues relating to environmental and social justice issues, including climate change, homelessness, refugees, food insecurity, and racial and gender inequality. The book explores how we can bring about change in order to have a meaningful impact on these problems, using a literature-based approach to identify and analyse this through the Declarative Mapping Method, showing how this methodology can be used in the context of these issues. The authors build a body of knowledge based upon published research, to offer a template that may be used to bring about meaningful and appropriate changes in human behaviour in a variety of social/ecological justice contexts. In a world where most of the global challenges we face are a result of human behaviour, the book applies psychological principles to gain a deeper understanding of our responses to world issues. Case studies are included to show how specific strategies can be used to address problems, and a holistic perspective offers strategies and insights into addressing these challenges. This is an ideal text for researchers and students interested in environmental and social issues, especially those looking to find ways to address them through research methodologies.

This book uses a declarative mapping methodology to examine a range of issues relating to environmental and social justice issues, including climate change, homelessness, refugees, food insecurity, and racial and gender inequality. The book explores how we can bring about change in order to have a meaningful impact on these problems, using a literature-based approach to identify and analyse this through the Declarative Mapping Method, showing how this methodology can be used in the context of these issues. The authors build a body of knowledge based upon published research, to offer a template that may be used to bring about meaningful and appropriate changes in human behaviour in a variety of social/ecological justice contexts. In a world where most of the global challenges we face are a result of human behaviour, the book applies psychological principles to gain a deeper understanding of our responses to world issues. Case studies are included to show how specific strategies can be used to address problems, and a holistic perspective offers strategies and insights into addressing these challenges. This is an ideal text for researchers and students interested in environmental and social issues, especially those looking to find ways to address them through research methodologies.

This book uses a declarative mapping methodology to examine a range of issues relating to environmental and social justice issues, including climate change, homelessness, refugees, food insecurity, and racial and gender inequality. The book explores how we can bring about change in order to have a meaningful impact on these problems, using a literature-based approach to identify and analyse this through the Declarative Mapping Method, showing how this methodology can be used in the context of these issues. The authors build a body of knowledge based upon published research, to offer a template that may be used to bring about meaningful and appropriate changes in human behaviour in a variety of social/ecological justice contexts. In a world where most of the global challenges we face are a result of human behaviour, the book applies psychological principles to gain a deeper understanding of our responses to world issues. Case studies are included to show how specific strategies can be used to address problems, and a holistic perspective offers strategies and insights into addressing these challenges. This is an ideal text for researchers and students interested in environmental and social issues, especially those looking to find ways to address them through research methodologies.

Recessions -- there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response.

During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent exploring the strategic options available.

Survive, Exploit, Disrupt addresses the need for companies to shift their strategic thinking during an economic downturn. As trends change and consumer behaviour becomes less predictable, companies that triumph over economic downturn fall into three categories: survivors, exploiters and disrupters.

This book shows executives how to navigate their way through the many challenges a recession represents for their business, and capitalise on the opportunities these periods of upheaval present. Inside you’ll discover:

the drivers of change during a recession how to adapt to recessionary periods how to exploit growth opportunities and identify disruptive opportunities specific actions you can take to survive a recession.

The result is a solid basis for recession-proof strategy that companies can implement to ensure that they survive the tough times.

Brand maturity is not inevitable.

Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands.

This book convincingly demonstrates that the challenge of revitalising a mature brand is just as exciting -- and requires just as much ingenuity and innovation -- as launching a new brand.

While major mature brands still dominate many categories, margins and growth opportunities are often less than exciting. The critical question is: milk the brand, or revitalise? And, just as important: is your organisation fully committed to, and able to deliver on, your chosen strategy?

Inside you''ll discover:

the merits of revitalisation and milking strategies, and how to choose between them how to renew positive differentiation for a mature brand how to implement a revitalisation strategy and eliminate outdated work practices that could ruin your plan how to align your revitalisation strategy with the consumers'' and industry sector''s evolutionary trends.

Recessions -- there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response.

During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent exploring the strategic options available.

Survive, Exploit, Disrupt addresses the need for companies to shift their strategic thinking during an economic downturn. As trends change and consumer behaviour becomes less predictable, companies that triumph over economic downturn fall into three categories: survivors, exploiters and disrupters.

This book shows executives how to navigate their way through the many challenges a recession represents for their business, and capitalise on the opportunities these periods of upheaval present. Inside you’ll discover:

the drivers of change during a recession how to adapt to recessionary periods how to exploit growth opportunities and identify disruptive opportunities specific actions you can take to survive a recession.

The result is a solid basis for recession-proof strategy that companies can implement to ensure that they survive the tough times.

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.  Topics include: How neuromarketing worksInsights from the latest neuromarketing researchHow to apply neuromarketing strategies to any level of advertising or marketing, on any budgetPractical techniques to help your customers develop bonds with your products and servicesThe ethics of neuromarketingNeuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

Learn how to use neuromarketing and understand the science behind it 

Neuromarketing is a controversial new field where researchers study consumers'' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You''ll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.  Topics include:

How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing

Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

Learn how to use neuromarketing and understand the science behind it 

Neuromarketing is a controversial new field where researchers study consumers'' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You''ll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.  Topics include:

How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing

Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.