Philip Rosenzweig – författare

The third title from Executive Development from IMD is devoted toAccelerating International Growth, one of today's most crucialbusiness challenges. It provides the knowledge and the tools neededto speed up the development process and reach a stronger globalposition efficiently and quickly, and is firmly focused onanswering the real questions facing leading companies as theyundertake expansion in the field. Accelerating International Growthfocuses on the strategic, organizational and human aspects ofinternational growth. The book is aimed at practising managers incompanies that are either in the process of expandinginternationally, or are considering whether to do so. Philip Rosenzweig and his IMD colleagues combine a thoroughconceptual understanding of the attractions and challenges ofinternational growth with a practical explanation of the keyelements of successful implementation. Foreign entry modes,managing entry and post-entry phases, cross-border joint ventures,organizational learning, and human resource management are allexplored in detail. Readers will emerge with the skills to clearlyunderstand what drives the process, identify the key challenges,and avoid the greatest pitfalls.