Pooja Khanna – författare

The travel industry is undergoing a paradigm shift in today's digital era, marked by an unprecedented influx of data from diverse sources such as online bookings, social media interactions, and location-based services. This wealth of information has become a potent resource for shaping the business and leisure travel landscape, providing insights beyond conventional paradigms. The central focus of this exploration lies in the intelligent utilization of big data to understand consumer behavior and actively engage and enhance their social experiences.The fusion of business and leisure, coined as bleisure, has emerged as a transformative trend. The expertly curated chapters delve into the dynamic intersection of bleisure travel and big data analytics, exploring novel dimensions that redefine social consumer engagement. The editors unravel the intricacies of this phenomenon, offer insights for researchers, industry professionals, and academicians seeking to understand and leverage the synergies between bleisure dynamics and the power of big data.The "Advances in Digital Technology and Data-Driven Business Practices" series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

Some businesses engage in "e;greenwashing"e; or "e;shared washing,"e; creating a misleading eco-friendly image to deceive consumers into thinking their services are environmentally friendly. As people become more aware of their environmental impact, scrutiny of these deceptive practices in the shared economy has increased. This phenomenon skews public perception, making companies seem more environmentally conscious than they actually are.Eco Illusions: Unmasking Greenwashing in the Shared Economy explores the trends, issues, practices, and models of greenwashing within the shared economy. This edited collection examines the strategic and operational tactics that companies use to promote misleading environmental claims and create eco-friendly images that may not reflect reality. Authors analyse how shared economy businesses employ greenwashing strategies to present themselves as environmentally conscious, even when their actions contradict their claims. The collection provides recommendations for establishing credible Environmental, Social, and Governance (ESG) standards and legal regulations. It also offers practical advice to stakeholders on how to verify green claims and encourages companies to adopt ethical practices and greater transparency in their operations.By equipping readers with knowledge and practical tools to identify misleading environmental claims, Eco Illusions empowers stakeholders to advocate for more authentic and transparent business practices in the shared economy.

Some businesses engage in "greenwashing" or "shared washing," creating a misleading eco-friendly image to deceive consumers into thinking their services are environmentally friendly. As people become more aware of their environmental impact, scrutiny of these deceptive practices in the shared economy has increased. This phenomenon skews public perception, making companies seem more environmentally conscious than they actually are.Eco Illusions: Unmasking Greenwashing in the Shared Economy explores the trends, issues, practices, and models of greenwashing within the shared economy. This edited collection examines the strategic and operational tactics that companies use to promote misleading environmental claims and create eco-friendly images that may not reflect reality. Authors analyse how shared economy businesses employ greenwashing strategies to present themselves as environmentally conscious, even when their actions contradict their claims. The collection provides recommendations for establishing credible Environmental, Social, and Governance (ESG) standards and legal regulations. It also offers practical advice to stakeholders on how to verify green claims and encourages companies to adopt ethical practices and greater transparency in their operations.By equipping readers with knowledge and practical tools to identify misleading environmental claims, Eco Illusions empowers stakeholders to advocate for more authentic and transparent business practices in the shared economy.