Pooja Kansra – författare

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity.For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thorough analysis of these factors in Digital Influence on Consumer Habits. The chapters look at Artificial Intelligence, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

The travel industry is undergoing a paradigm shift in today's digital era, marked by an unprecedented influx of data from diverse sources such as online bookings, social media interactions, and location-based services. This wealth of information has become a potent resource for shaping the business and leisure travel landscape, providing insights beyond conventional paradigms. The central focus of this exploration lies in the intelligent utilization of big data to understand consumer behavior and actively engage and enhance their social experiences.The fusion of business and leisure, coined as bleisure, has emerged as a transformative trend. The expertly curated chapters delve into the dynamic intersection of bleisure travel and big data analytics, exploring novel dimensions that redefine social consumer engagement. The editors unravel the intricacies of this phenomenon, offer insights for researchers, industry professionals, and academicians seeking to understand and leverage the synergies between bleisure dynamics and the power of big data.The "Advances in Digital Technology and Data-Driven Business Practices" series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.