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30 produkter

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30 produkter

Revolutionizing Healthcare Services

Unleashing Innovation through Generative AI

AvBabita Singla,Kumar Shalenderm. fl.

Inbunden, Engelska, 2025

1 494 kr

Skickas inom 10-15 vardagar

The increasing prominence of generative AI across various industries presents an abundance of opportunities for integration within the healthcare sector. From generating valuable insights about patients to automating operations, streamlining patient care, and implementing preventive technologies, the use of generative AI has the potential to usher in a new era of productivity and profitability for stakeholders within the healthcare ecosystem.Revolutionizing Healthcare Services: Unleashing Innovation through Generative AI explores the current and potential applications of generative AI in the healthcare sector. It covers regulatory frameworks, ethical considerations, practical applications, and real-world use cases. The book also provides a forward-looking perspective to help the healthcare industry keep pace with the integration of generative AI and its applications. In addition, it looks at the future potential of generative AI in conjunction with blockchain, machine learning, and predictive modeling to create electronic health records that can be shared across the healthcare ecosystem. By examining the detailed insights on how to integrate generative AI models with existing healthcare systems, the potential to enhance patient care services can be brought to the forefront. Practical strategies are also discussed to seamlessly integrate generative AI into healthcare services, ensuring prompt, reliable, and efficient care while prioritizing urgent needs.This book aims to equip healthcare professionals with the knowledge and tools needed to leverage generative AI for superior patient care delivery. It is designed to appeal to a wide range of audiences, including healthcare professionals, generative AI developers, data scientists, healthcare practitioners, patients, educators, policymakers, and those with the knowledge and tools needed to leverage generative AI for superior patient care delivery. The coverage, diverse perspective, and practical approach make it suitable for both beginners looking for an introduction to generative AI and experienced experts.

Applications of Neuromarketing in the Metaverse

AvMonika Gupta,Kumar Shalenderm. fl.

Inbunden, Engelska, 2023

3 421 kr

Skickas inom 5-8 vardagar

Digital Influence on Consumer Habits

Marketing Challenges and Opportunities

AvNripendra Singh,Nripendra Singhm. fl.

Inbunden, Engelska, 2024

1 106 kr

Skickas inom 5-8 vardagar

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity.For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thorough analysis of these factors in Digital Influence on Consumer Habits. The chapters look at Artificial Intelligence, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Nyhet

Immersive Wellness Spectrum

Trends, Technologies, and Transformations

AvTanusree Chakraborty,Nripendra Singh

Inbunden, Engelska, 2026

1 243 kr

Skickas inom 5-8 vardagar

In an era where health encompasses not just physicality, immersive wellness has emerged as a multidimensional paradigm, encompassing the mental, emotional, technological, nutritional, organizational, and experiential aspects of well-being. The Immersive Wellness Spectrum: Trends, Technologies, and Transformations brings together an eclectic mix of interdisciplinary insights that explore the evolution and redefinition of wellness through technology, workplace dynamics, sustainability imperatives, and customized interventions.Today, wellness is not just the absence of illness, but rather environments, systems, and experiences structured to empower individuals and institutions for sustenance. Whether it is multisensory HR innovations at work, AI-monitored personalized nutrition, digital detox initiatives, emotionally intelligent education, or sustainable wellness tourism, this volume captures the contemporary narratives in which immersive technologies and human-centric values are melded together. The chapters contributed by academic scholars, industry experts, and wellness practitioners from around the world, areas of discussion include corporate sustainability, mental health, immersive marketing, supply chain innovation, and reform in higher education. In each domain, a chapter presents the transformative force of immersive wellness through conceptual frameworks, case studies, empirical findings, and directions for the future.The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

Navigating the Digital Landscape

Understanding Customer Behaviour in the Online World

AvNripendra Singh,Pooja Kansram. fl.

Inbunden, Engelska, 2024

1 106 kr

Skickas inom 5-8 vardagar

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Navigating Data Science

Unleashing the Creative Potential of Artificial Intelligence

AvBabita Singla,Kumar Shalenderm. fl.

Inbunden, Engelska, 2025

1 037 kr

Skickas inom 5-8 vardagar

The rapid rise of generative intelligence is apparent from its adoption prospects across industrial sectors. Business leaders are prioritizing applications of Generative Intelligence although the challenges related to this technology adoption also need to be addressed in detail. Navigating Data Science: Unleashing the Creative Potential of Artificial Intelligence can offer significant contributions in the field of generative intelligence in the context of data science and help stakeholders formulate strategies to tackle its adoption, implementation, and control challenges.The research presented here delves into the combined capability of DS and AI with specific reference to real-world business scenarios. From analysing the use of New Age innovations in marketing to science and Technology and the Healthcare sector, the authors contributed to enhance the body of knowledge in the field of DS and AI. The ethical considerations of using AI tools in education, academic research, and Gig workers have also been dealt with in detail in the book. The impact of technology in moulding the overall well-being of employees within the specific framework of their work-life has been discussed by the authors as a key issue to be considered by organizations today.Advances in Digital Technology and Data-Driven Business Practices examines the possibilities, challenges and ethics of a range of technologies applied in business, including: Metaverse, Marketing Automation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Analytics and Data Analysis, Augmented Reality (AR) and Virtual Reality (VR), Chatbots and Artificial Intelligence (AI). Adopting and adapting to these technologies is essential for staying competitive and effectively reaching target audiences.

Navigating Data Science in the Age of AI

Exploring Possibilities of Generative Intelligence

AvBabita Singla,Babita Singlam. fl.

Inbunden, Engelska, 2025

1 037 kr

Skickas inom 5-8 vardagar

The rapid rise of generative intelligence is apparent from its adoption prospects across industrial sectors. Business leaders are prioritizing applications of Generative Intelligence although the challenges related to this technology adoption also need to be addressed in detail. Navigating Data Science in the Age of AI: Exploring Possibilities of Generative Intelligence can offer significant contributions in the field of generative intelligence in the context of data science and help stakeholders formulate strategies to tackle its adoption, implementation, and control challenges.This volume takes a comprehensive view of the application of AI in the area of data science and how technology is transforming businesses in a range of industries. From FinTech to the use of chatbots to decision making to banking, the potentials as well as challenges are wide and far-reaching. The research presents a diverse range of authors from around the globe, bringing their unique perspectives and expertise to the conversation.Advances in Digital Technology and Data-Driven Business Practices examines the possibilities, challenges and ethics of a range of technologies applied in business, including: Metaverse, Marketing Automation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Analytics and Data Analysis, Augmented Reality (AR) and Virtual Reality (VR), Chatbots and Artificial Intelligence (AI). Adopting and adapting to these technologies is essential for staying competitive and effectively reaching target audiences.

Destination Data

Charting the Course for Transformative Travel Experiences

AvGautam Shandilya,Nripendra Singhm. fl.

Inbunden, Engelska, 2026

1 106 kr

Skickas inom 5-8 vardagar

The swift ascent of digital technologies has heralded a new era of transformation, particularly evident in the realms of travel and accommodation. Destination Data: Charting the Course for Transformative Travel Experiences is a pioneering anthology, meticulously curated from a myriad of global perspectives. In a world increasingly entwined with the digital landscape, this collaborative effort unfolds as an indispensable guide to the sweeping changes reshaping the industry.At its core, this publication aims to serve as an essential compass in the dynamic intersection of technology with travel and accommodation. The chapters offer readers a comprehensive roadmap through the profound alterations spurred by the rapid ascent of digital technologies. More than a mere collection; it functions as a strategic guidepost, presenting insights, strategies, and diverse viewpoints from authors across the globe.Distinguished by its innovative research, this publication offers both pioneering insights and a holistic view of the transformative fusion of technology with the travel and accommodation sectors. Beyond conventional explorations, it delivers a fresh and thorough comprehension of the ongoing digital revolution.Advances in Digital Technology and Data-Driven Business Practices examines the possibilities, challenges and ethics of a range of technologies applied in business, including: Metaverse, Marketing Automation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Analytics and Data Analysis, Augmented Reality (AR) and Virtual Reality (VR), Chatbots and Artificial Intelligence (AI). Adopting and adapting to these technologies is essential for staying competitive and effectively reaching target audiences.

Digital Transformation of Business World

A Managerial Perspective

AvMadhu Jasola,Madhu Jasolam. fl.

Inbunden, Engelska, 2025

1 106 kr

Skickas inom 5-8 vardagar

Digital transformation is the integration of digital technologies across all facets of an organization, reshaping its operations, business models and customer interactions. In today's rapidly evolving business environment, digital transformation has emerged as a driving force for organizational success and competitiveness.Digital Transformation of Business World examines the power of digital technologies and how it can be used by organizations towards sustainable growth, innovation and resilience in the digital era. This paradigm shift is beyond mere technological adoption, encompassing the reimagining of processes, organizational culture and customer interactions to maximise the potential of digital tools and platforms. The application of digital transformation spans over diverse domains, from the reinvention of business models and the enhancement of operational efficiency to the empowerment of the workforce through upskilling and the cultivation of collaborative ecosystems. By embracing digital transformation, organizations can unlock new avenues for growth, agility and competitive advantage in an increasingly digitized landscape.The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

Unveiling Bleisure Travellers

Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics

AvPooja Khanna,Pooja Kansram. fl.

Inbunden, Engelska, 2025

1 175 kr

Skickas inom 5-8 vardagar

The travel industry is undergoing a paradigm shift in today's digital era, marked by an unprecedented influx of data from diverse sources such as online bookings, social media interactions, and location-based services. This wealth of information has become a potent resource for shaping the business and leisure travel landscape, providing insights beyond conventional paradigms. The central focus of this exploration lies in the intelligent utilization of big data to understand consumer behavior and actively engage and enhance their social experiences.The fusion of business and leisure, coined as bleisure, has emerged as a transformative trend. The expertly curated chapters delve into the dynamic intersection of bleisure travel and big data analytics, exploring novel dimensions that redefine social consumer engagement. The editors unravel the intricacies of this phenomenon, offer insights for researchers, industry professionals, and academicians seeking to understand and leverage the synergies between bleisure dynamics and the power of big data.The "Advances in Digital Technology and Data-Driven Business Practices" series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

Data Driven Decisions

Leveraging Insights For Winning Marketing Strategies

AvS.L. Gupta,Niket Mehtam. fl.

Inbunden, Engelska, 2025

1 175 kr

Skickas inom 5-8 vardagar

In today's digital age, data is ubiquitous and holds tremendous value for businesses looking to better understand their customers and make smarter decisions. Companies that effectively collect, analyze, and act on data insights can gain a significant competitive edge. This is especially true in marketing, where data-driven strategies are becoming crucial for success. In this book, the chapters explore how data can transform marketing by enabling more precise targeting, better optimization of campaigns, and deeper understanding of what drives customer engagement. With the massive amounts of customer data available today - from web analytics to social media to mobile apps - marketers can develop highly customized segments and messages.Examined are techniques and tools for collecting and making sense of all this data, including methods like A/B testing, regression analysis, and machine learning algorithms. Using real-world examples and case studies, the reader will learn how leading companies use data-driven insights to optimize digital marketing campaigns, website experience, and content strategy.The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

Digital Transformation and Artificial Intelligence for Operational Excellence in Healthcare

AvAnand Jaiswal,Vinaytosh Mishram. fl.

Inbunden, Engelska, 2025

1 106 kr

Skickas inom 5-8 vardagar

Digital transformation and AI innovation are revolutionizing the healthcare industry, offering unprecedented opportunities to enhance patient care, streamline processes, and improve outcomes. The integration of artificial intelligence (AI) into healthcare systems is a pivotal aspect of this transformation, promising to reshape how healthcare is delivered and experienced. AI technologies have the potential to optimize diagnosis, treatment, and resource allocation, ultimately leading to more efficient and effective healthcare services. However, the introduction of AI in healthcare necessitates a cautious approach, considering factors such as patient perception, ethical implications, and the need for robust evaluation frameworks. This book explores the transformative synergy between digital transformation and AI innovation in the healthcare sector, with a focus on optimizing operational processes and delivering superior patient care and enhancing healthcare business practices. The convergence of digital technologies and AI is revolutionizing healthcare delivery, from streamlining administrative tasks to enabling personalized treatment and diagnosis. This book aims to investigate into key applications, challenges, and future directions of this dynamic synergy, offering practical insights for healthcare professionals, researchers, policymakers, and technology enthusiasts.The "Advances in Digital Technology and Data-Driven Business Practices" series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

Nyhet

Immersive Wellness

Journey Beyond the Senses

AvTanusree Chakraborty,Nripendra Singh

Inbunden, Engelska, 2026

1 175 kr

Skickas inom 5-8 vardagar

The rapid rise of immersive wellness experiences has revolutionized the way individuals approach their physical, mental, and emotional well-being. From spa retreats to virtual reality meditations, these experiences offer unique opportunities to deeply enhance one's sense of self and connection to the world. As more people seek comprehensive wellness solutions, the demand for well-researched and practical guidance in this area has grown significantly.The research explores integrational prospects of immersive wellness experiences across various domains, emphasizing the potential for transformative impact on physical, mental, and emotional well-being. It explores how immersive wellness can be incorporated into different sectors such as healthcare, hospitality, technology, and tourism. By examining principles of designing immersive spaces, integrating advanced technologies, and ensuring inclusivity and accessibility, the chapters provide a roadmap for professionals to create effective and engaging wellness experiences. Furthermore, it addresses ethical considerations and sustainable practices, ensuring that these immersive experiences contribute positively to both individuals and the environment. Through a blend of theoretical insights and practical guidance, the book aims to inspire innovative approaches and future trends in the field of immersive wellness.The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.