Babita Singla is a professor at Chitkara Business School, Chitkara University, Punjab, India. Kumar Shalender is a post-doctorate in the field of Strategic and Technology Management and has 14 years of experience in Business Model Development.Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University.

• Chapter 1. Data Science and Artificial Intelligence: Exploring Collaborative Potential for Healthcare Sector; Kumar Shalender, Babita Singla, and Nripendra Singh Chapter 2. The Next Wave in Marketing: Data Science in the Age of Generative AI; M. Kalaivani, Suganya V, N.V. Suresh, and S. Catherine Chapter 3. Analysing Indian Science and Technology Indicators Using Data Science: A Global Perspective; Anant Bhatt, Rubani Singla, Shilpa Gite, Shruti Patil, and Ketan Kotecha Chapter 4. Unveiling the Enigma of Shadow: Ethical Difficulties in the Field of AI; S. Catherine, N.V. Suresh, T. Mangaiyarkarasi, and Leena JenefaChapter 5. Influence of Ethical AI Practices on Gig Workers' Trust and Psychological Well-being; K. Shanthi and Suganya V Chapter 6 Decoding the ethical concerns in AI based decisions using Big Data; Anvesha Jain, Shrishti Singh, and Ruchi Jain Chapter 7. From Ideation to Publication: Ethical Practices for Using Generative AI in Academic Research; Jaswinder Pal Singh, Neha Mishra, and Babita Singla Chapter 8. Future Trends and Emerging Possibilities in AI; Simarjit Kaur, Shveta Bansal, and Aashima Sharma

Babita Singla is a professor at Chitkara Business School, Chitkara University, Punjab, India. Kumar Shalender is a post-doctorate in the field of Strategic and Technology Management and has 14 years of experience in Business Model Development.Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University.

• Chapter 1. Data Science and Artificial Intelligence: Exploring Collaborative Potential for Healthcare Sector; Kumar Shalender, Babita Singla, and Nripendra Singh Chapter 2. The Next Wave in Marketing: Data Science in the Age of Generative AI; M. Kalaivani, Suganya V, N.V. Suresh, and S. Catherine Chapter 3. Analysing Indian Science and Technology Indicators Using Data Science: A Global Perspective; Anant Bhatt, Rubani Singla, Shilpa Gite, Shruti Patil, and Ketan Kotecha Chapter 4. Unveiling the Enigma of Shadow: Ethical Difficulties in the Field of AI; S. Catherine, N.V. Suresh, T. Mangaiyarkarasi, and Leena JenefaChapter 5. Influence of Ethical AI Practices on Gig Workers' Trust and Psychological Well-being; K. Shanthi and Suganya V Chapter 6 Decoding the ethical concerns in AI based decisions using Big Data; Anvesha Jain, Shrishti Singh, and Ruchi Jain Chapter 7. From Ideation to Publication: Ethical Practices for Using Generative AI in Academic Research; Jaswinder Pal Singh, Neha Mishra, and Babita Singla Chapter 8. Future Trends and Emerging Possibilities in AI; Simarjit Kaur, Shveta Bansal, and Aashima Sharma

Babita Singla is a professor at Chitkara Business School, Chitkara University, Punjab, India. Kumar Shalender is a post-doctorate in the field of Strategic and Technology Management and has 14 years of experience in Business Model Development.Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University.

• Chapter 1. Data Science and Artificial Intelligence: Exploring Collaborative Potential for Healthcare Sector; Kumar Shalender, Babita Singla, and Nripendra Singh Chapter 2. The Next Wave in Marketing: Data Science in the Age of Generative AI; M. Kalaivani, Suganya V, N.V. Suresh, and S. Catherine Chapter 3. Analysing Indian Science and Technology Indicators Using Data Science: A Global Perspective; Anant Bhatt, Rubani Singla, Shilpa Gite, Shruti Patil, and Ketan Kotecha Chapter 4. Unveiling the Enigma of Shadow: Ethical Difficulties in the Field of AI; S. Catherine, N.V. Suresh, T. Mangaiyarkarasi, and Leena JenefaChapter 5. Influence of Ethical AI Practices on Gig Workers' Trust and Psychological Well-being; K. Shanthi and Suganya V Chapter 6 Decoding the ethical concerns in AI based decisions using Big Data; Anvesha Jain, Shrishti Singh, and Ruchi Jain Chapter 7. From Ideation to Publication: Ethical Practices for Using Generative AI in Academic Research; Jaswinder Pal Singh, Neha Mishra, and Babita Singla Chapter 8. Future Trends and Emerging Possibilities in AI; Simarjit Kaur, Shveta Bansal, and Aashima Sharma