AI-Driven Consumer Analytics

The integration of artificial intelligence (AI) into consumer analytics is opening new avenues of growth and profitability for brands and marketers. This integration is not just an incremental improvement in digital marketing but can be widely considered as the fundamental shift signalling a tectonic change in the way marketers will interact with their customers in the coming years. By leveraging AI, marketers can move beyond traditional techniques and hence, gain from actionable insights to deliver superior value to customers.AI-Driven Consumer Analytics: A New Paradigm in Digital Marketing offers a rich interdisciplinary perspective, blending artificial intelligence, business strategy, consumer analytics, data science, and real-world applications. It connects AI applications with consumer analytics and assesses its impact on the evolution of new marketing paradigm. The edited book also offers practical insights into strategic business goals associated with digital marketing and how the integration of AI, machine learning, and large language models might also give rise to ethical and regulatory concerns related to technology usage. This cross-functional approach makes it valuable for students and professionals across business, technology, and social science disciplines.The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.