Professor Simon Pervan – författare

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1 produkter

1. 

   Strategic Brand Management

   Av Richard Rosenbaum-Elliott, Larry Percy m. fl.

   Häftad, 2018

   857 kr

   Lägg i varukorg

   A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider …