R. Eric Reidenbach – författare
Visar alla böcker från författaren R. Eric Reidenbach. Handla med fri frakt och snabb leverans.
8 produkter
Six Sigma Marketing
From Cutting Costs to Growing Market Share
E-bok, 2009
698 kr
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Six Sigma Marketing challenges the way both the Six Sigma community and the marketing area think about business and the way they currently do business. It does so by providing a detailed and structured approach—one that is entirely data driven—to unleash the power of Six Sigma on the crucial need …
Strategic Six Sigma for Champions
Keys to Sustainable Competitive Advantage
Av Reginald W. Goeke, R. Eric Reidenbach
E-bok, 2006
785 kr
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Recent advances in the measurement and management of customer value now make it a powerful tool for identifying and prioritizing Six Sigma projects. No longer do champions or black belts have to rely solely on costs to justify the selection of Six Sigma projects. Now the real power and potential of …
Value-Driven Channel Strategy
Extending the Lean Approach
Av Reginald W. Goeke, R. Eric Reidenbach
E-bok, 2005
1239 kr
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Value at the point of production does not automatically translate into value at the point of consumption. Augmenting lean thinking with a more robust and substantial customer value basis makes it even more powerful when applied to the organization’s value stream. This book unleashes the principles …
Competing for Customers and Winning with Value
Breakthrough Strategies for Market Dominance
Av Reginald W. Goeke, R. Eric Reidenbach
E-bok, 2006
995 kr
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This book brings together, for the first time, two very powerful concepts: customer value and competitive planning. Together they create a powerful tool that will generate breakthrough strategies for market dominance. The previously fashionable metrics of customer satisfaction have proven to be …
Listening to the Voice of the Market
How to Increase Market Share and Satisfy Current Customers
E-bok, 2009
797 kr
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Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the voice of the customer that so many consultants talk about to introduce you to a groundbreaking …
Listening to the Voice of the Market
How to Increase Market Share and Satisfy Current Customers
Inbunden, 2009
873 kr
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Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking …
Listening to the Voice of the Market
How to Increase Market Share and Satisfy Current Customers
E-bok, 2009
820 kr
Lägg i varukorg
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the voice of the customer that so many consultants talk about to introduce you to a groundbreaking …
