Ra’ed Masa’deh – författare

Artificial Intelligence (AI) is revolutionizing the accounting field by enhancing efficiency, accuracy, and strategic decision-making. As businesses increasingly adopt AI technologies, accounting professionals must adapt to new tools that automate routine tasks such as data entry, financial reporting, and auditing, while also generating valuable insights for strategic financial planning.This curated collection investigates the practical applications of AI, including machine learning, natural language processing, and robotics, and how these technologies enhance functions like audit and assurance, fraud detection, and predictive analytics. Through case studies and real-world examples, the book showcases how AI can streamline operations, improve compliance, and optimize decision-making in the financial world.Furthermore, the book contributes to the field by addressing both the opportunities and challenges AI presents, offering strategies for overcoming technical, ethical, and regulatory hurdles.Technological Innovation and Sustainability for Business Competitive Advantage highlights business problems faced by institutions in a scientific way, finding possible practical solutions. Contributing to setting and improving business theories and practices and encouraging scientific research in technological innovation and sustainability, volumes activate dialogue between academics, practitioners and individuals and provide recommendations to improve institutions.

Artificial Intelligence applications play a crucial role in modern businesses across various industries. The Role of Artificial Intelligence Applications in Business examines key aspects of how digital technologies impact businesses, including AI-powered chatbots, self-service portals, and online customer support systems which can help enhance the overall customer experience. In addition, digital technologies enable businesses to collect and analyse vast amounts of data (big data analytics). This data provides valuable insights into customer behaviour, market trends, and operational performance, thereby helping businesses make informed decisions and personalise their offerings.Moreover, automation and digital tools help streamline processes, and reduces manual efforts and errors. For instance, project management software, CRM systems, and ERP solutions optimise workflows, leading to increased efficiency and productivity. Digital marketing channels such as social media, search engine optimization (SEO), and online advertising allow businesses to reach their target audience more effectively and at a lower cost compared to traditional methods. Personalised marketing campaigns based on data analysis further enhance customer engagement. Digital technologies have transformed the way businesses sell products and services. The book will help readers in understanding the role of artificial intelligence in promoting business and management success.Fulfilling a growing need for aligning business strategy and educational curriculums with the evolving skills required for business workplaces Technological Innovation and Sustainability for Business Competitive Advantage presents a thorough understanding of how business, education and technology can enable current and future leaders to contribute positively to the digital transformation currently in play across the globe.

This book includes recent research works on how business around the world affected by the time of COVID-19 pandemic. The impact of recent technological developments has had a tremendous impact on how we manage disasters.

This book includes recent research works on how business around the world affected by the time of COVID-19 pandemic. The impact of recent technological developments has had a tremendous impact on how we manage disasters.

Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival.The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival.The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.