Rahild Neuburger – författare

This book takes an in-depth look at the software industry as a major factor in future global economic performance. It explores how software-based companies are a significant factor behind economic growth and serve as important bridge builders between industries. Countries with a weak and underdeveloped software industry risk being left behind in the 21st century.

The book examines the case of Germany as one of the world''s major industrial nations, which is facing loss of competitiveness due to its underdeveloped software sector. It shows how the German software market is characterized by a multiplicity of small and medium sized companies and exhibits a shortage of globally dominating companies. This is presented and examined in the light of Germany being a powerhouse for technologies in sectors other than the software industry.

The book analyzes the current situation and future potential of the German software industry. Using empirical analysis and international case studies, it presents the status quo and offers recommendations for policy makers. It shows effective management strategies for the sustainable international growth of software-based companies. The recommendations in this book are intended to secure Germany''s front seat on the express train bound for the second half of the 21st century.

This book introduces readers to modern organizational concepts and their consequences for working people in the digital economy. Decentralization, networking, the merging of the physical and virtual worlds, and the ever-increasing interaction of human and artificial intelligence are (re) shaping organization and leadership. Digital technologies are changing the coordination of internal and external organizational processes and require new competencies. The aim of the book is to illustrate these interrelationships in a theoretically sound and practical manner. 

The book is intended for students of business management and practicing business managers alike.