Ralph Fuerderer – författare
Visar alla böcker från författaren Ralph Fuerderer. Handla med fri frakt och snabb leverans.
3 produkter
Optimal Bundling
Marketing Strategies for Improving Economic Performance
Av Ralph Fuerderer, Andreas Herrmann m. fl.
Inbunden, 1999
1639 kr
Lägg i varukorg
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement …
Optimal Bundling
Marketing Strategies for Improving Economic Performance
Av Ralph Fuerderer, Andreas Herrmann m. fl.
Häftad, 2010
1688 kr
Lägg i varukorg
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement …
Optimal Bundling
Marketing Strategies for Improving Economic Performance
Av Georg Wuebker, Andreas Herrmann m. fl.
E-bok, 2013
2174 kr
Lägg i varukorg
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement …
