Ranjay Gulati – författare
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A distinguished Harvard Business School professor explains why the serious pursuit of purpose can greatly enhance performance and social impact, and shows leaders how they might go deep on purpose and engineer a fundamental mindset shift in how they lead.
Too many companies today deploy purpose as a promotional vehicle to makes themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what a purpose is and conflate it with strategy and other concepts like “mission,” “vision,” and “values.” Even well-intentioned leaders don’t understand purpose’s full potential and thus engage half-heartedly and superficially with it. Outsiders spot this and become cynical about companies and the broader capitalist project.
Ranjay Gulati argues that the vast majority of companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that reward customers, suppliers, employees, and shareholders alike. But how can leaders tap purpose’s full possibilities and go deeper with it? How can they transform their organization''s engagement with purpose from the latest, flavor-of-the-day corporate initiative into something truly meaningful, tangible, and transformative?
In this authoritative, accessible, and inspiring guide, Gulati uses numerous real-world case studies to deliver a fundamental rethinking of the concept and practice of purpose. He explores how leaders can pursue purpose more deeply by:
building supportive cultures that tap into individual passions and valuesembracing a discipline of navigating tradeoffs in decision-making updating organizations to foster more autonomy and collaborationtapping into the firm’s history for inspirationcommunicating the purpose in ways that rouse emotions and build a community of devoteesand moreTo enhance their firms’ performance and deliver meaningful benefits to society, leaders must embrace purpose as a radically new operating system for the enterprise. As Gulati argues, putting people and the planet before profits isn’t naïve or misguided. It’s the kind of thinking businesses urgently need. The more leaders at large and small companies understand about the numerous benefits of purpose, and the more they embed it into their work and lives, the more dynamic, profitable, and impactful their firms will be.
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Brought to you by Penguin.Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profitability and sustainability of a business.Deep Purpose is the essential guide to putting purpose at the core of a company, and in doing so, understanding its very soul. Drawing together years of research, including analysis of multinational corporations from Danone and PepsiCo to Microsoft and Patagonia, Harvard professor Ranjay Gulati has identified eight conceptual barriers that are dooming leaders and their companies to a more superficial engagement with purpose. In this book, he shows you how to understand and overcome these obstacles, in order to find your company''s deep purpose and supercharge its capacity to serve all stakeholders and shareholders.By fusing commercial and social logic, business leaders can enhance financial performance, boost employee morale and retention, and leave a positive mark on society. Deep Purpose has the power to transform the business landscape and usher in a new era of ethical corporate leadership.© Ranjay Gulati 2022 (P) Penguin Audio 2022
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Make work meaningful—and unleash your organization''s full potential.
If you read nothing else on leading with purpose, read this book. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you define, communicate, and fulfill your organization''s purpose—and deliver results.
This book will inspire you to:
Connect the work to the "why"Bring people together in uncertain timesAttract—and retain—the right talentBoost engagement, performance, and commitmentAchieve mission-driven growthCreate value for your business and societyThis collection of articles includes "Put Purpose at the Core of Your Strategy," by Thomas W. Malnight, Ivy Buche, and Charles Dhanaraj; "What''s the Purpose of Your Purpose?," by Jonathan Knowles, B. Tom Hunsaker, Hannah Grove, and Alison James; "Creating a Purpose-Driven Organization," by Robert E. Quinn and Anjan V. Thakor; "How Customers Can Rally Your Troops," by Adam Grant; "The Dual-Purpose Playbook," by Julie Battilana, Anne-Claire Pache, Metin Sengul, and Marissa Kimsey; "The New CEO Activists," by Aaron K. Chatterji and Michael W. Toffel; "Competing on Social Purpose," by Omar Rodriguez-Vila and Sundar Bharadwaj; "The Messy but Essential Pursuit of Purpose," by Ranjay Gulati; "From Purpose to Impact," by Nick Craig and Scott A. Snook; "Creating Shared Value," by Michael E. Porter and Mark R. Kramer; "How to Lead in the Stakeholder Era," by Hubert Joly; and "Use Storytelling to Explain Your Company''s Purpose," by John Coleman.
HBR''s 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.
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