Raouf A Rather – författare

Visar alla böcker från författaren Raouf A Rather. Handla med fri frakt och snabb leverans.

3 produkter

1. 

   Metaverse Marketing

   Challenges, Opportunities, and Fundamental Mechanisms

   Av Raouf A Rather, Dimitrios Buhalis

   Inbunden, 2026

   1964 kr

   Lägg i varukorg

   This visionary book presents an overview of current research and emerging trends in metaverse marketing. Leading experts explore revolutionary technologies, such as AI, virtual reality and augmented reality, to outline the innovative engagement strategies necessary to engage in a rapidly evolving …

2. 

   Handbook of Customer Engagement in Tourism Marketing

   Av Raouf A. Rather, Haywantee Ramkissoon

   Inbunden, 2023

   2978 kr

   Lägg i varukorg

   Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and …

3. 

   Handbook of Customer Engagement in Tourism Marketing

   Av Haywantee Ramkissoon, Raouf A. Rather

   E-bok, 2023

   880 kr

   Lägg i varukorg

   Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and …