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2 produkter

1. 

   Handbook of Research on Ethnic and Intra-cultural Marketing

   Av Glen H. Brodowsky, Camille P. Schuster m. fl.

   Inbunden, 2022

   3074 kr

   Lägg i varukorg

   Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and …

2. 

   Handbook of Research on Ethnic and Intra-cultural Marketing

   Av Rebeca Perren, Camille P. Schuster m. fl.

   E-bok, 2022

   907 kr

   Lägg i varukorg

   Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and …