Rebecca Harding - Böcker

This Special Report focuses on improving lawyers' performance in one of the most challenging areas of their work: pitching for business. In today's competitive market, making your work stand out from the crowd is essential - not only for winning new business but also for the future success of your firm. Whether pitching to a group, responding to a tender or having a one-to-one meeting, the ability to deploy a combination of effective marketing communication techniques, in-depth audience analysis and meticulous preparation will improve the quality of your pitch... and increase your success rate.This must-read report takes a practical approach and offers a clear process for improving your pitching and responses to tenders. It covers key topics such as common mistakes, audience analysis, message and tone, persuading, what research really means when pitching, visual differentiation, and cross-border pitching. It also includes feedback and case studies from in-house lawyers and partners who have seen the most outstanding - and worst! - of pitches.

This Special Report will show you how to build a stronger public, professional profile in order to attract opportunities, enhance career progression and win new business. At the end of the report, you will have put together your own practical, personal profile plan and will be able put it into action. With so much information available about professionals online, it is essential to actively manage your own profile and not leave it to chance. Most lawyers do not manage their professional reputations and so there is clear opportunity, for those who do, to become much better known, enhance their career progression and win business through strong reputation and new opportunities. However, with all the information clutter out there, how do you stand out in the market place?This report will address:•Why it helps to have a strong professional profile;•Why people choose to work with you and what influences their decisions;•How you present yourself and build your personal brand;•What psychological tools you can use to build your network;•How to enhance your public credibility;•Practical activities to raise your profile; and•How to avoid damaging mistakes. Building your Professional Profile will help any lawyer seeking to build a professional profile to win work and open up more business opportunities. It will also be of value to lawyers wishing to progress their career, whether by becoming a partner, gaining promotion or moving firms. Those wanting to build credibility in the marketplace, or with clients and colleagues, will also find it beneficial.

Rainmakers: Born or Bred, second edition, is about changing the business development conversation and focusing on how remote working has impacted the way business opportunities can be cultivated and developed. The book explores the personal characteristics that are common in successful rainmakers – and what holds others back from achieving their true potential. The book advocates stripping away the negative associations many lawyers have with the “S” word – selling – as this is a crucial step in redefining our approach to business development. It explores the benefits to stepping out of the safety net of simply being a great lawyer – which is vital in today’s competitive market. Successful rainmakers know how to truly engage with clients, how to understand their business needs and challenges, and how to make their lives easier. This combination of skills attracts and builds sustainable, rewarding client relationships.This second edition of Rainmakers: Born or Bred – authored by Patricia K. Gillette with contributions from Rebecca Harding – helps you to identify those seemingly intangible aspects of selling that many lawyers think are unnecessary, and provides you with practical ideas to implement as you set out on your journey to improve your business development skills. Fully updated with an in-depth focus on digital and social media, this book is packed with opinions and advice from actual clients and rainmakers alike. It will help you make the most of the business development opportunities that present themselves every day – while staying true to your own personality.

Globe Law and Business' journal Modern Lawyer is known for helping professionals navigate the changing legal services landscape, featuring insights from in-house counsel, legal tech specialists, law companies, law firms, and business leaders, who all bring a fresh perspective to legal services delivery.Essential Reads for the Modern Lawyer draws on the journal’s wealth of opinion pieces, interviews and thought leadership, which together comprise an invaluable and wide-ranging analysis of the topics that really matter to those working throughout the legal ecosystem. The book is divided into six key areas:Business development.Finance.Culture.Leadership.Talent.Technology.Bringing together the journal’s most popular and impactful articles, this collection is essential for any professional working in legal services looking to develop their career.

Trade is being weaponized - and this isn't good. As politicians on both sides of the Atlantic raise the stakes, trade is increasingly a tool of coercion to achieve strategic influence. Although trade, wars and foreign policy have been interwoven throughout history, the belligerence of the language today means trade is becoming predominantly political and strategic, rather than economic.This book looks at why politicians have resorted to economic nationalism, using the rhetoric of conflict to recapture the lost territory of global leadership and to win the hearts and minds of their `populist' electorates. The authors also present new data on unseen trade in arms and dual-use goods that are used to fight proxy wars, wreaking havoc with beneficial trade and increasing migration, which in turn further fuels the fear and the febrile atmosphere at home. They present policy recommendations for reversing these trends: increasing trade finance, promoting the benefits of globalization and controlling the export of weapons. We are at an historical juncture as globalization itself is called into question. The political, economic and technological progress of the last 30 years is under threat. Unless governments retreat from their current rhetoric, the scope for mistrust and retaliation will grow. There will be no winners.

Trade is no longer just the ships, planes and lorries that move the goods we buy around the world or the services we consume either physically or digitally. While trade still plays a fundamental role in achieving economic targets and promoting growth, it is also, in the modern era, an instrument of state strategy in the contest for international influence and power. With powerful states increasingly reluctant to engage one another through conventional military means, questions about how to build power and protect national interests arise. Today, influence and power are not achieved solely through hard, soft or sharp power, but also through a state’s ability to operate at the intersection of all three. This `all means’ approach to power politics is characterized by a blending of conventional military force with other means, such as cyber- and information warfare, and, increasingly, through trade.Trade is the delivery mechanism through which technology is transferred and, as such, it has become a proxy in the global struggle for power and hegemony. This book examines the US, Chinese and Russian approaches to `strategic trade’ and argues that Europe must adapt or lose out. The authors call on world leaders and international organizations to stop focusing on what drives their own power and to look instead at the root causes of populism – unregulated technology, inequality, disadvantage and environmental destruction – to ensure that multilateralism survives and that a return to the mutually beneficial aspects of trade can be realized.