Réjean Savard – författare
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6 produkter
6 produkter
1 870 kr
Skickas inom 5-8 vardagar
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
1 911 kr
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The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
1 586 kr
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No detailed description available for "Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation".
Del 99 - IFLA Publications
Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque
Satellite Meeting / Colloque Satellite Québec, August 14-16 Août 2001
Inbunden, Engelska, 2001
1 641 kr
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No detailed description available for "Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque".
Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services
Satellite Meeting Sao Paulo, Brazil, August 18-20,2004
Inbunden, Engelska, 2005
2 613 kr
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For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and held in Sao Paulo, Brazil in August 2004. It contains papers from more general points of views such as the democratization of access to digital information to more specific questions such as virtual libraries and new services, not forgetting user and librarian education, web site design, more specialized information, etc. The readers of these proceedings will find along these pages a very stimulating content which will guide them towards better services for virtual clients. Papers are presented in the original language of their presentation (Portuguese, French, Spanish and English) with summaries in these four languages.
Managing Technologies and Automated Library Systems in Developing Countries: Open Source vs Commercial Options
Proceedings of the IFLA Pre-Conference Satellite Meeting Dakar, Sénégal, August 15-16 2007
Inbunden, Engelska, 2008
1 850 kr
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The theme of this meeting was the management of technologies in the context of developing countries, and in the light of recent developments concerning especially open source software and applications. Speakers from various countries debated in English and in French over the importance of changing the rules concerning library management systems, as well as related implications. Results show that open source software might be a solution, although some conditions apply.Réunis sous le thème de la gestion des systèmes automatisés de bibliothèques dans les pays en développement, conférenciers et participants discutèrent des changements récents dans ce domaine, notamment de l'apport des logiciels à code source ouvert. Les conférenciers, provenant de différents pays, présentèrent en anglais et en français leurs différents points de vue et expériences sur cette question importante pour l'avenir, de même que sur les implications qui y sont liées. Les résultats démontrent que les logiciels à code source ouverts peuvent être une solution, mais à certaines conditions.