Riccardo Rialti - Böcker
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7 produkter
7 produkter
Online Reputation Management in Destination and Hospitality
What We Know, What We Need To Know
Inbunden, Engelska, 2023
1 090 kr
Skickas inom 7-10 vardagar
Reputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception – visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.From identifying biased fake reviews to collecting data from the largest online reviewing platforms, Online Reputation Management in Destination and Hospitality analyses the importance of reputation for consumers and their decision-making. The authors provide guidance for destination and hospitality managers on best practices emerging from real-life scenarios combined with the latest theoretical work.Unique research by chapter authors contributes to an increasingly interdisciplinary field, making Online Reputation Management in Destination and Hospitality essential reading for researchers, managers, and business owners globally and across the tourism and hospitality sector.
Ambidextrous Organizations in the Big Data Era
The Role of Information Systems
Inbunden, Engelska, 2020
606 kr
Skickas inom 10-15 vardagar
Addressing the effect of big data analytics-capable information systems on organizational ambidexterity, this book investigates how these systems can be used to enhance organizational agility and flexibility, generally considered to be two key determinants of organizational ambidexterity.
606 kr
Skickas inom 10-15 vardagar
Addressing the effect of big data analytics-capable information systems on organizational ambidexterity, this book investigates how these systems can be used to enhance organizational agility and flexibility, generally considered to be two key determinants of organizational ambidexterity.
Digital Transformation of SME Marketing Strategies
Innovating for the 4.0 Era
Inbunden, Engelska, 2023
1 625 kr
Skickas inom 10-15 vardagar
SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to articulate the importance of emerging technology such as Big Data, Artificial Intelligence and VR/AR for SMEs.Building on that, this book reviews existing literature on innovation and new technology in marketing for SMEs, what they could do and should avoid. Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era. It will be an essential resourcefor students and researchers of marketing, innovation and industry 4.0.
1 625 kr
Skickas inom 10-15 vardagar
Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era.
Successful Digital Transformation Initiatives in SMEs
A Relational Goods Perspective
Inbunden, Engelska, 2023
552 kr
Skickas inom 7-10 vardagar
While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved.
Successful Digital Transformation Initiatives in SMEs : A Relational Goods Perspective
Engelska, 2023
653 kr
Skickas inom 5-8 vardagar