Richard Varey – författare
Visar alla böcker från författaren Richard Varey. Handla med fri frakt och snabb leverans.
7 produkter
Internal Marketing: Directions for Management
Av Barbara Lewis, Richard Varey
Inbunden, 2000
3156 kr
Lägg i varukorg
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human …
Internal Marketing: Directions for Management
Av Barbara Lewis, Richard Varey
Häftad, 2000
1042 kr
Lägg i varukorg
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human …
Marketing Communication
A Critical Introduction
Inbunden, 2001
3906 kr
Lägg i varukorg
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building.Providing a contemporary …
Marketing Communication
A Critical Introduction
Häftad, 2001
1042 kr
Lägg i varukorg
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building.Providing a contemporary …
Marketing Communication
A Critical Introduction
E-bok, 2002
1204 kr
Lägg i varukorg
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary …
Marketing Communication
A Critical Introduction
E-bok, 2002
1231 kr
Lägg i varukorg
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary …
Internal Marketing: Directions for Management
Av Richard Varey, Barbara Lewis
E-bok, 2000
1231 kr
Lägg i varukorg
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human …
