Barbara Lewis – författare
Visar alla böcker från författaren Barbara Lewis. Handla med fri frakt och snabb leverans.
6 produkter
6 produkter
Inbunden, Engelska, 2000
2 856 kr
Skickas inom 10-15 vardagar
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
Häftad, Engelska, 2000
947 kr
Skickas inom 10-15 vardagar
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
Häftad, Engelska, 2018
282 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2018
203 kr
Skickas inom 3-6 vardagar
Häftad, Engelska, 2023
200 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2022
255 kr
Tillfälligt slut