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2 produkter
Overpromise and Overdeliver (Revised Edition)
How to Design and Deliver Extraordinary Customer Experiences
Av Rick Barrera
E-bok, 2009
79 kr
Lägg i varukorg
The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today''s crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to …