Robert Ashton – författare

Are you leading the life you want? Or could you be living a happier, more successful life?

If you’ve picked up this book, then - like a huge number of people today - you want to improve your life for the better. Maybe you’re at a crossroads or your personal life has changed and you’re not sure where to go next? Whatever your circumstances, you know you want to change.

Great. But, don’t just think it – do it!

Changing your life does not have to be a daunting process. All you need to remember, is that the key to successful life change is lots of small, but positive steps, that together create huge impact. The Life Plan contains 700 of these small steps, leading you step by step through each area of your life.

The Life Plan is your key to a new you. A step-by-step checklist process that allows you to review and improve every aspect of your life. It will become an invaluable source of reference as it delivers a set of simple, practical, often amusing - but most importantly - achievable tips on success, wealth, health, stress, relationships and your career.

Personal development should not be like a trip to the dentist; something you endure to free yourself of pain. It should be more like a holiday, helping you create the opportunity to try new things. There’s nothing here you won’t enjoy.

The Life Plan will not only provide soul-searching questions that are specific and personal to you, it will help you find the answers too. Refer to it whenever doubt or choice confronts you, and discover what success looks like to you. Work out how you want to be viewed by those around you. Define a clear vision for the rest of your life. Discover the things about yourself and your world that you passionately want to change. Find out how to successfully campaign for what you believe is right. Become more influential, and as Ghandi said: ‘be the change you want to see’.

The indispensible handbook that every entrepreneur needs, Brilliant Checklists for Entrepreneurs is packed with hundreds of easy to follow, detailed lists that tell you everything you need to know, everything you need to think about, and everything you need to do to when starting and managing a business.

The fast, focussed guidance in this practical and user-friendly book covers all aspects of your business journey right from thinking up your business idea, writing a plan and getting funding, and selling your business.

The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.

Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.

As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them. 

Packed with advice, inspiration and real-life stories, it will help you:

How to be a Social Entrepreneur is the only social enterprise start-up guide you''ll ever need.

"This is the seminal book on social enterprise" —Martin Murphy, Network 2012

"An essential read for any aspiring or existing social entrepreneur. Full of practical examples of real life social enterprise scenarios and written in Robert''s usual uncomplicated format" —Marc Davies, Wales Co-operative Centre Limited, walescoop.com

"Social enterprises need social entrepreneurs. This book will help you decide is you''ve got what it takes to be one" —Peter Couchman, Chief Executive, Plunkett Foundation, plunkett.co.uk

"This very practical book will guide you as to what it takes to be a social entrepreneur. Enjoy it and then do it!" —Lord Andrew Mawson OBE, author of The Social Entrepreneur: Making Communities Work, amawsonpartnerships.com

"I was genuinely impressed by how comprehensive it is!" —Peter Holbrook, CEO, Social Enterprise Coalition, socialenterprise.org.uk

"A treasure trove filled with practical insight and knowledge that will give you the edge to start, grow a sustainable and successful social enterprise" —Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement Int.Ghana

"I particularly enjoyed the section on sales, which is a fundamental topic too often neglected" —Andy Brady, ''3rd Sector Futures'', Anglia Ruskin University, anglia.ac.uk

Robert Ashton is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including How to Start a Business for Entrepreneurs, Instant Entrepreneur and The Entrepreneur''s Book of Checklists.

As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them. 

Packed with advice, inspiration and real-life stories, it will help you:

How to be a Social Entrepreneur is the only social enterprise start-up guide you''ll ever need.

"This is the seminal book on social enterprise" —Martin Murphy, Network 2012

"An essential read for any aspiring or existing social entrepreneur. Full of practical examples of real life social enterprise scenarios and written in Robert''s usual uncomplicated format" —Marc Davies, Wales Co-operative Centre Limited, walescoop.com

"Social enterprises need social entrepreneurs. This book will help you decide is you''ve got what it takes to be one" —Peter Couchman, Chief Executive, Plunkett Foundation, plunkett.co.uk

"This very practical book will guide you as to what it takes to be a social entrepreneur. Enjoy it and then do it!" —Lord Andrew Mawson OBE, author of The Social Entrepreneur: Making Communities Work, amawsonpartnerships.com

"I was genuinely impressed by how comprehensive it is!" —Peter Holbrook, CEO, Social Enterprise Coalition, socialenterprise.org.uk

"A treasure trove filled with practical insight and knowledge that will give you the edge to start, grow a sustainable and successful social enterprise" —Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement Int.Ghana

"I particularly enjoyed the section on sales, which is a fundamental topic too often neglected" —Andy Brady, ''3rd Sector Futures'', Anglia Ruskin University, anglia.ac.uk

Robert Ashton is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including How to Start a Business for Entrepreneurs, Instant Entrepreneur and The Entrepreneur''s Book of Checklists.

Although there has been increased emphasis on research that attempts to understand, evaluate and improve audit decision making in recent years it is less well-known that some noteworthy contributions to the study of audit judgment were made in the 1950s and 1960s. This anthology contains five such contributions which in the mid 1980s were previously unpublished, out of print or not widely appreciated. The volume discusses:

Although there has been increased emphasis on research that attempts to understand, evaluate and improve audit decision making in recent years it is less well-known that some noteworthy contributions to the study of audit judgment were made in the 1950s and 1960s. This anthology contains five such contributions which in the mid 1980s were previously unpublished, out of print or not widely appreciated. The volume discusses:

This volume collects together out of print and hard to find sources on the behavioural implications of accounting. It begins with the 1952 monograph, The Impact of Budgets on People by Chris Argyris, considered by many to mark the beginning of behavioural research in accounting and is followed by:

This volume collects together out of print and hard to find sources on the behavioural implications of accounting. It begins with the 1952 monograph, The Impact of Budgets on People by Chris Argyris, considered by many to mark the beginning of behavioural research in accounting and is followed by:

Great copywriting just got easierIt''s strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect:- Sunday: Focusing your message- Monday: Using layout, pictures and colour to make words memorable- Tuesday: Writing effective letters- Wednesday: Making advertising work for you- Thursday: Communicating clearly with the media- Friday: Preparing promotional print- Saturday: Composing proposals and presentation visuals

Time Management In A Week is a simple and straightforward guide to getting things done, giving you everything you need to know in just seven short chapters. From understanding how you work best, learning to say ''no'' and simplifying your desktop, to effective scheduling, prioritization and delegation, you''ll soon be on track to clear your desk by the end of the day. This book introduces you to the main themes and ideas of time management, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, Time Management In A Week is your fastest route to success:- Sunday: It all starts with you- Monday: Understanding your job- Tuesday: Organizing your workspace- Wednesday: Managing your workload- Thursday: Coping with your colleagues- Friday: Communicating effectively to save time- Saturday: Time management favouritesABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly.Whether you''re a rising star in the corporate world or a silver surfer, to make an impactonline you have to be able to write clearly, convincingly and in a way that emphasisesyour character too. Best-selling business author Robert Ashton and internet native JessJuby will help you communicate more objectively and effectively online, both at work andat home.