Robert Ashton is an entrepreneur, speaker and author. After being made redundant in 1990 he set up his own business and has never looked back. He now works with entrepreneurs of all kinds, advising growing businesses, social enterprises and evolving charities. This is his 15th book and as well as being a popular and entertaining business speaker and TV presenter, he also writes for a number of business magazines.  Robert would love to hear from you if you think he can help you become more successful. You can contact him at Robert@RobertAshton.co.uk visit his website at www.robertashton.co.uk or follow him on Twitter @robertashton1.

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• About the authorIntroduction to the second editionIntroduction to the first editionHow to use this book  Part One: Before You Start1.       See your future as an entrepreneur – crystal clear                    2.       How to find your biggest business opportunity                           3.       How to be really sure your business idea will fly                         4.       Business type – what’s possible5.       Business structure - building in room to grow                             6.       Finding the perfect place – business premises                              7.       Starting up or taking over an existing enterprise                         Part Two: Planning To Succeed8.       How to write a convincing plan                                                           9.       Where to find the money you need                                             10.     Advisers and mentors and why they’re important                      11.     Timing is everything – how to decide when to start                     Part Three: Finding Customers12.     Where to look for the best customers                                       13.     How to develop the right brand and image                              14.     Marketing in a nutshell                                                        &nbs