Robert Craven – författare

Kick-Start Your Business uses practical, hands-on approach to putting your affairs in order, including: * essential tools to getting a business to work better, * hundreds of ideas and examples to turn a business into a powerhouse, * useful resources and contacts, * proven worksheets to 'kick-start your business'

Take a step closer to your goals every day with this essential executive planner There never seem to be enough hours in the day to take care of daily business and work towards your goals, it's an issue of prioritization and time management. The Check-In Strategy Journal offers readers the solution, in the form of a daily and weekly system that shuffles your schedule until everything fits. You'll first define your goals in concrete terms, translating your vision into workable strategy, and then you'll put pen to paper and map out a plan for making it reality. Day-by-day and week-by-week, you'll watch the results roll in as you fine-tune your plans and exercise an unprecedented level of control over your life and your business.Breaking long-term and large-scale strategy into smaller chunks allows you to celebrate the small victories. As the "wins" pile up, they fuel the momentum that keeps you moving toward the ultimate vision. This book provides a clear blueprint for setting it into motion. Adopt daily and weekly habits in pursuit of your business goalsDefine your plan with accountability and small winsManage your time more efficiently by prioritising goalsGain control of your day, your life and your businessThe busier you are, the more you need a compass to keep you on track. You lead and manage others, but now it's time to lead yourself. Define your vision, your way, then plan your work and work your plan. The Check-In Strategy Journal keeps you on-task and accountable, with realistic advice and practical guidance on taking back control.

Look at your business through the eyes of your customer.Why should people bother to buy from you when they can buy from the competition? How can your marketing reach out to your customers? And what makes your business different from the rest?As a small business owner these are questions you will have to be able to answer confidently and assertively to make your business a success. You probably won’t be the person marketing the product, but you are the person who best understands your business and your sales proposition and you need to ensure your marketing activity is aligned to your business plan. Bright Marketing for Small Business understands this and gives company owners and directors confidence to implement a hooked up marketing plan from research to sales. Author Robert Craven helps you pinpoint: * Who you want to be communicating with (your target audience) * What method of communication is most suitable (email, letter, phone call, Twitter?) * What your message should be (your sales proposition) Remember, in today’s increasingly competitive marketplaces, people have a choice. They can buy from the 'me too' mediocrity or they can buy from the market leaders. Whether you trade locally, regionally, nationally or internationally, Bright Marketing for Small Business helps you look at your business through the eyes of your customer and put yourself ahead of the competition.Robert Craven has an extensive and practical experience of business marketing and currently the managing director of the Directors' Centre, Robert writes in an informal style which makes Bright Marketing both practical and inspiring.