Robert Davis - Böcker

It happens every day: we pick up a newspaper or magazine or turn on the television and are bombarded with urgent advice about how to stay healthy. Lose weight! Lower your cholesterol! Early detection saves lives! Sunscreen prevents cancer! But in many cases, pronouncements we rarely think to question turn out to be half-truths that are being pushed by various individuals or groups to advance their own agendas. "The Healthy Skeptic" explores who these health promoters are - from journalists and celebrities to industry-funded groups and consumer activists - what their motives are, and how they are spinning us in ways we often don't realize. This treasure trove of little-known facts, written by a seasoned health reporter, provides invaluable tips, tools, and resources to help readers think more critically about what they're being told. Becoming a healthy skeptic is vital, Davis argues, because following the right advice can have a profound impact on overall health and longevity. In ten entertaining chapters, Robert J.Davis discusses: diets and why they don't work; dietary supplements; the campaign to reduce cholesterol; celebrity exhortations to 'get tested'; sunscreen and its promoters' claims; and, the antichemical activists.

Pro SQL Server 2008 Mirroring is your complete guide to planning, using, deploying, and maintaining database mirroring as a high-availability option. Mirroring protects you by maintaining one or more duplicate copies of your database for use in the event the primary copy is damaged. It is a key component of any production-level, high-availability solution. This book covers the full spectrum of database mirroring, taking you from the planning phase through the implementation to the maintenance phase and beyond.Easy to follow, step-by-step instructions for beginner and intermediate users In-depth, detailed information for advanced and expert users Covers all phases of database mirroring from planning to sustained maintenance

Often the complaint from consumers and business people is: 'some businesses are not sure what to discuss on their social networking pages. They just bombard us with specials and try to sell their products and services. Social media is not about selling, it's about the link. Building and engaging likeminded people with the brand.' In response, Social Media Branding for Small Businesses provides the thinking, evidence and practice to create a road map for practioners to develop and implement their brand in online and offline communities. This approach is called 5 Sources (5S). The five fundamental branding principles simply outsource the brand and put the customer back in control. The 5 Sources approach asks the following questions of the brand and its stakeholders: 1. Functional: What is the role of the brand in enabling customer objectives? 2. Emotional: What is the role of the brand in customer acknowledgement? 3. Self: What is the role of the brand in customer acknowledgement and actualization? 4. Personal (Social): What is the role of the brand in the reality of a customer's social interactions? 5. Relational: What is the role of the brand in defining collective relationships? In essence it signals the day when the brand is no longer owned by the marketer or company. Rather, it is outsourced to the customer and other stakeholders in the social media community. Secondly, it provides a practical orientation and insight. This is book is research-based. It reflects what the social media community told the authors they wanted, without bias, prejudice or agenda. It is their call for ownership of the brand. A lot of companies are using social media, but many of them fail to build relationships and position their brands as community assets. This book will contribute value to your brand and community relationships both on and offline.

Catalyst technologies account for over $1 trillion of revenue in the U.S. economy alone. The applications range from medicines and alternative energy fuel cell technologies to the development of new and innovative clothing fibers. In this book, a World Technology Evaluation Center (WTEC) panel of eight experts in the field assesses the current state of research and development in catalysis by nanostructured materials, its sources of funding, and discusses the state of the field with respect to productivity and leadership in various nations around the world. In addition to showing the numerous and highly advantageous practical applications of the field, the panel concludes that Western Europe is currently the most productive region, followed closely by the United States. Still, the research and development output of the People's Republic of China has recently surpassed that of Japan and is now poised to surpass that of the U.S. as well.As such, this assessment is a timely review of the field's progress, taking into account the increasing contributions from Asia, and will be essential reading for professionals, whether they are seeking an in-depth summary of the state of the art or a broad view of trends affecting the discipline.

This volume brings together two historical novels based upon the Bible. "King Jesus" is a daring rewriting of the Gospels in the light of Graves's speculations in history and mythology. His Jesus is a charismatic religious reformer dedicated to the ethical and spiritual principles of an austere Judaism and firmly opposed to the legalism of the Temple authorities, the oppressions of imperial Rome and the allure of an older matriarchal goddess cult subtly subverting his ministry. Graves's daring rewriting of the Gospels portrays Jesus as fully human, yet marked with sacred royalty, bent upon a doomed confrontation with external enemies and internal doubts that lead to a conclusion at once inevitable and unexpected. Written in 1925, "My Head! My Head!" was Robert Graves's first novel - a retelling of the story of Elisha and the Shunamite woman. He amplifies the brief Old Testament story into a series of dramatic encounters between the wandering prophet and his inquisitive, quick-witted hostess, who, by skilful questioning, prizes from Elisha the secret religious history of ancient Israel and the true story of the patriarch Moses.Graves uses the extended dialogue of Elisha and Jochebed to elaborate his own unorthodox theory of the origins of primitive Judaism and the role of Moses in the eventual triumph of the cult of Jahweh over the other desert religions of the time.