Robert E. Johnston – författare

The purpose of this volume is to provide an update and overview of the field of chemical communication in vertebrates, including chemical identification of the signals, sensory mechanisms, interactions between odours and the endocrine system, behaviour, and ecology. It gives extensive coverage of a number of vertebrate taxa, especially amphibians, fish, and mammals, and includes both theoretical and review chapters as well as reports of recent research. The volume is divided into ten sections: comparative and revolutionary perspectives; chemical identification of chemical signals; the major histochemical complex and odor communication, social recognition: individuals, kin, and species; signaling behaviours: functions of scent marking; sex, aggression, and social behaviour; relationships to endocrine function; predator-prey relationships; neural mechanisms of chemical communication, and practical applications.

This helpful resource contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services.The authors refer to this as “innovation” rather than “strategic planning,” but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency.In The Power of Strategy Innovation, you’ll learn how to:apply innovative thinking to your company’s business model to bridge the gap between strategy and product development;how to remain flexible, future-oriented, and responsive to market changes and your clients’ changing needs;and how to create a perpetual flow of viable new business opportunities.Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. Through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.

This helpful resource contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services.

The authors refer to this as “innovation” rather than “strategic planning,” but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency.

In The Power of Strategy Innovation, you’ll learn how to:

apply innovative thinking to your company’s business model to bridge the gap between strategy and product development;how to remain flexible, future-oriented, and responsive to market changes and your clients’ changing needs;and how to create a perpetual flow of viable new business opportunities.

Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. Through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.

The field of olfactory research and chemical communication is in the early stages of revolutionary change, and many aspects of this revolution are reflected in the chapters in this book. Thus, it should serve admirably as an up-to-date reference. First, a wide range of vertebrate groups and species are represented. Second, there are excellent reviews of specific topics and theoretical approaches to communication by odors, including chapters on signal specialization and evolution in mammals, the evolution of hormonal pheromones in fish, alarm pheromones in fish, chemical repellents, the chemical signals involved in endocrine responses in mice, and the controversy over human pheromones. Third, there are exciting new findings presented in numerous specific topic areas, such as the chemis­ try of pheromones in a wide range of species (salamanders to elephants), the chemistry of proteins that control the release of pheromones, the molecular biology and physiology of detection, coding and response to odor signals, the effects of experience on sensitivity to odors, the role of genes of the immune system in odor production and in human mate choice, the function and perception of scent over-marks, the recognition of individuals and kin by odors, the influence of odors on predator-prey interactions, and the use of odors to help control pests. This book is an offshoot of the Eighth International Symposium on Chemical Sig­ nals in Vertebrates, held at Cornell University in Ithaca, New York, July 20-25, 1997, hosted and organized by Bob Johnston.