Robert E. Kraut – författare

How insights from the social sciences, including social psychology and economics, can improve the design of online communities.

Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.

The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members'' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

This book seeks to establish an interdisciplinary, applied social scientific model for researchers and students that advocates a cooperative effort between machines and people. After showing that basic research on social processes offers much needed guidance for those creating technology and designing tools for group work, its papers demonstrate the mutual relevance of social science and information system design, and encourage better integration of these disciplines. This comprehensive collection closely examines the variety of electronic tools being deployed to solve traditional problems in communication and coordination. Unfortunately, research shows that these tools have not been as successful as their designers had envisioned, partially because they were not always produced with the needs and goals of their human users in mind. The editors'' goal is to entice more social scientists to orient their research around questions of practical interest to information system designers and to convince designers to search for the knowledge about social and organizational behavior that would make their tools more useful.