Robert Jones - Böcker

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape.In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

In Liberalism's Troubled Search for Equality, Robert P. Jones presents a penetrating examination of physician-assisted suicide that exposes unresolved tensions deep within liberal political theory. Jones asks why egalitarian liberal philosophers—most notably, Ronald Dworkin and John Rawls—support legalized physician-assisted suicide in direct opposition to groups of disadvantaged citizens they theoretically champion. Jones argues that egalitarian liberals ought to oppose physician-assisted suicide—at least until we find the political will to ensure access to health care for all. More broadly, Jones challenges progressives to find the heart of the liberal tradition not in allegedly neutral appeals to "choice" but in a renewed commitment to equality and social justice that welcomes public religious voices as allies.

Holographic and speckle interferometry are optical techniques which use lasers to make non-contracting field view measurements at a sensitivity of the wavelength of light on optically rough (i.e. non-mirrored) surfaces. They may be used to measure static or dynamic displacements, the shape of objects, and refractive index variations of transparent media. As such, these techniques have been applied to the solution of a wide range of problems in strain and vibrational analysis, non-destructive testing (NDT), component inspection and design analysis and fluid flow visualisation. This book provides a self-contained, unified, theoretical analysis of the basic principles and associated opto-electronic techniques (for example Electronic Speckle Pattern Interferometry). In addition, a detailed discussion of experimental design and practical application to the solution of physical problems is presented. In this new edition, the authors have taken the opportunity to include a much more coherent description of more than twenty individual case studies that are representative of the main uses to which the techniques are put. The Bibliography has also been brought up to date.

This volume has been written by the editors of Fundamentals of Anaesthesia: 2nd Edition and The Clinical Anaesthesia Viva Book, two best-selling GMM titles for trainee anaesthetists. As well as the usual QBase features that allow candidates to practice, mark, resit and infinitely customise MCQ examinations using the free QBase CD-ROM, this volume has the added value of being cross-referenced throughout to 'Fundamentals of Anaesthesia: 2nd Edition'.

The Internet is a fertile breeding ground for all kinds of scams and schemes, because it's so large and unregulated. Usually it's your credit card number they're after, and they won't stop there. Not just mere annoyances, these scams are real crimes, with real victims. Now, thanks to "Internet Forensics" from O'Reilly, there's something you can do about it. This practical guide to defending against Internet fraud gives you the skills you need to uncover the origins of the spammers, con artists, and identity thieves that plague the Internet. Targeted primarily at the developer community, "Internet Forensics" shows you how to extract the information that lies hidden in every email message, web page, and web server on the Internet. It describes the lengths the bad guys will go to cover their tracks, and offers tricks that you can use to see through their disguises. You'll also gain an understanding for how the Internet functions, and how spammers use these protocols to their devious advantage. This book is organized around the core technologies of the Internet-email, web sites, servers, and browsers.The chapters describe how these are used and abused and show you how information hidden in each of them can be revealed. The short examples illustrate all the major techniques that are discussed. The ethical and legal issues that arise in the uncovering of Internet abuse are also addressed. Not surprisingly, the audience for "Internet Forensics" is boundless. For developers, it's a serious foray into the world of Internet security; for weekend surfers fed up with spam, it's an entertaining and fun guide that lets them play amateur detective from the safe confines of their home or office.

This unique and practical book takes moments from everyday life and turns them into powerful ingredients of unpretentious prayers. Illustrated with Gay Guidotti's sensitive drawings, everything from puppies, divorces, stray cats, short putts, diets, headaches, serious illnesses, and anxiety is mentioned in these prayers that get to the heart of what life is all about.

This comprehensive history of Ontario's agricultural development, first published in 1946, is a classic of scholarship and readability. It will appeal not only to agriculturalists and historians but also to anyone interested in life in early Ontario.