Robert Murdick – författare

Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing’s most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 digital pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page digital guide includes: Core ConceptsMarketing Perspectives Key Marketing Perspectives to Guide MarketersThe Marketing EnvironmentThe Role of MarketingCross-Cultural MarketingTarget MarketsMarket SegmentationProducts Goods, ServicesTotal Product, Consumer ProductsOrganizational or Industrial ProductsProduct Development & the Product Life Cycle (PLC)BrandingProduct Mix StrategiesCommunications in Marketing Personal SellingManaging the Sales ForceAdvertising, Advertising TechniquesSales PromotionPublic RelationsSocial Media & Online Content Online ContentBig Data & Social Media AnalyticsOpinion Leaders & Social Media InfluencersDistribution: Channels & Logistics Channel of DistributionRetailing, Wholesaling or Wholesale TradeMarketing Logistics Management: Physical DistributionConsumer Privacy & SecurityPurchasing Decisions Commercial & Industrial Market PurchaseMarket & Consumer PurchaseThe Adoption ProcessMarketing Research & Decision Making Marketing Research ProcessTypes of Research, Sources of DataPrice Determination Pricing ObjectivesPricing Methods in PracticeNonprofit Marketing