Häftad, Engelska, 2019
108 kr
Skickas inom 3-6 vardagar
Ruth Thaler-Carter – författare
Visar alla böcker från författaren Ruth Thaler-Carter. Handla med fri frakt och snabb leverans.
4 produkter
4 produkter
- E-bokPDF, Engelska, 2019
100 kr
Läs direkt efter köp
Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing’s most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 digital pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page digital guide includes: Core ConceptsMarketing Perspectives Key Marketing Perspectives to Guide MarketersThe Marketing EnvironmentThe Role of MarketingCross-Cultural MarketingTarget MarketsMarket SegmentationProducts Goods, ServicesTotal Product, Consumer ProductsOrganizational or Industrial ProductsProduct Development & the Product Life Cycle (PLC)BrandingProduct Mix StrategiesCommunications in Marketing Personal SellingManaging the Sales ForceAdvertising, Advertising TechniquesSales PromotionPublic RelationsSocial Media & Online Content Online ContentBig Data & Social Media AnalyticsOpinion Leaders & Social Media InfluencersDistribution: Channels & Logistics Channel of DistributionRetailing, Wholesaling or Wholesale TradeMarketing Logistics Management: Physical DistributionConsumer Privacy & SecurityPurchasing Decisions Commercial & Industrial Market PurchaseMarket & Consumer PurchaseThe Adoption ProcessMarketing Research & Decision Making Marketing Research ProcessTypes of Research, Sources of DataPrice Determination Pricing ObjectivesPricing Methods in PracticeNonprofit Marketing - Häftad, Engelska, 2020
218 kr
Skickas inom 5-8 vardagar
- E-bokEngelska, 2020
173 kr
Läs direkt efter köp
If you want freedom, flexibility to express personal style, more time for your family, interests and hobbies, more variety and more control; and, you have self-discipline, a strong work ethic, good interpersonal skills, appropriate assertiveness, situational awareness, and don''t mind working home alone, you may be ready to launch your business as an editorial freelancer.
Being an editorial freelancer takes a variety of professional abilities, personal attributes, and business skills. You will find the essentials for developing all of these in this booklet; as well as, definitions of the types of editorial freelancing, lists of skills, tools, resources, and pros and cons of freelancing.
This booklet answers the most common questions asked by editors considering the freelance life: How to get started-choosing a business name, type of business entity and accounting system, basics for marketing the new freelance business, find clients and assignments, how to identify possible fraud, how much to charge, and how to get paid. The authors share practical skills such as what language to include in service agreements and how to send invoices and collect payments.
Written by two experienced editorial freelance professionals at different places in their careers, the revised edition of Freelancing 101 includes expanded information about finding work through job placement and freelance websites, marketing freelance businesses and finding work using LinkedIn and social media, and details about SaaS tools that automate some of the tasks of running a freelance business.
