Ruby Roy Dholakia – författare
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11 produkter
New infotainment Technologies in the Home
Demand-side Perspectives
Av Ruby Roy Dholakia, Norbert Mundorf m. fl.
Inbunden, 1996
2525 kr
Lägg i varukorg
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that …
New infotainment Technologies in the Home
Demand-side Perspectives
Av Nikhilesh Dholakia, Norbert Mundorf m. fl.
E-bok, 2013
970 kr
Lägg i varukorg
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that …
New infotainment Technologies in the Home
Demand-side Perspectives
Av Nikhilesh Dholakia, Norbert Mundorf m. fl.
E-bok, 2013
970 kr
Lägg i varukorg
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that …
New infotainment Technologies in the Home
Demand-side Perspectives
Av Ruby Roy Dholakia, Norbert Mundorf m. fl.
Häftad, 2016
827 kr
Lägg i varukorg
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that …
Technology and Consumption
Understanding Consumer Choices and Behaviors
Inbunden, 2012
1098 kr
Lägg i varukorg
Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family …
Technology and Consumption
Understanding Consumer Choices and Behaviors
E-bok, 2012
1387 kr
Lägg i varukorg
Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family …
Technology and Consumption
Understanding Consumer Choices and Behaviors
Häftad, 2014
1067 kr
Lägg i varukorg
Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family …
Global E-Commerce and Online Marketing
Watching the Evolution
Av Nikhilesh Dholakia, Wolfgang Fritz m. fl.
Inbunden, 2002
885 kr
Lägg i varukorg
Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition—and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and …
M-Commerce: Global Experiences and Perspectives
Av Ruby Roy Dholakia, Morten Rask m. fl.
E-bok, 2006
1092 kr
Lägg i varukorg
M-Commerce: Global Experiences and Perspectives focuses on the emerging growth of mobile telecommunications and mobile commerce around the world. To provide a global perspective, this book describes approaches from three major regions of the world - North America, Europe, and Asia-Pacific - and …
M-Powering Marketing in a Mobile World
Av Syagnik Banerjee, Ruby Roy Dholakia m. fl.
Häftad, 2017
268 kr
Lägg i varukorg
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming …
M-Powering Marketing in a Mobile World
Av Nikhilesh Dholakia, Ruby Roy Dholakia m. fl.
E-bok, 2017
177 kr
Lägg i varukorg
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming …
