Rukesh Kaura - Böcker

Information technology has revolutionized the way business is conducted, especially since the adoption of the Internet by the business community over the last decade. As the marketplace has become global in character, conducting business electronically has opened up fresh opportunities for reaching new markets for both finding and selling products. New business models are emerging that allow organizations to both reduce costs and achieve competitive advantage through the manipulation of information accompanying the physical business process.

This book is about people and skilled work. There has been much turmoil in the business environment about how to best manage the balance between people and technology, at a time when pressures for cost reduction are ever greater. Our argument is that people are central to business success, and the appropriate use of technology should support their needs. This is not always easy in practice. We work in a period when change occurs in ever-shortening cycles. Black-and-white solutions may seem attractive, but the long-term consequences are rarely advantageous. A new system is required, build­ ing on lessons from the past. Human-centred systems build upon core skills of the workforce within a rich, emancipatory environment, utilising the benefits of tech­ nology. Change can be embraced to achieve competitive advantage and mutual benefit. The three authors are, respectively, engineering director of an inno­ vative international manufacturing company; analyst for an inter­ national merchant bank; and university business school professor. The book is intended to offer a new synthesis of theory and practical experience, derived from recent British and European collaborative pro­ grammes. We are grateful to our colleagues and families for their tolerance during the writing of this book. Even human-centred books impose pressures on busy people. Old Windsor, Brighton and Kingston, June 1995 A.A. R.K.