Russell Glass – författare

Get the expert perspective and practical advice on big data

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.

The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it''s imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company''s customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications.

Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing

Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it''s becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterpriseExplore why major corporations are betting their companies on marketing technologyRead case studies of big data winners and losersDiscover how to change privacy and security, and remodel marketingBetter information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

Get the expert perspective and practical advice on big data

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.

The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it''s imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company''s customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications.

Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing

Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it''s becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

Say no to a culture of constant work.We often equate our productivity with the number of hours we spend working. But do we really need to work endlessly, through weekends and during vacations, to be seen as stars? To find a healthy balance between our personal and professional lives, we need to make space for ourselves, define what we value most, and set goals that take those values into account.Boundaries, Priorities, and Finding Work-Life Balance is filled with practical advice from HBR experts who can help you answer questions like:How do I set clear boundaries around my work life and my personal life?How can I pursue my passions while making time for my job?What are the signs of burnout and how do I conserve my energy?What steps can I take to protect my mental health at work?You'll spend a significant part of your life working. This book will help you define what you need to feel balanced and fulfilled, on or off the clock.Rise faster with quick reads, real-life stories, and expert advice. The HBR Work Smart Series features the topics that matter to you most in your early career, including being yourself at work, collaborating with (sometimes difficult) colleagues and bosses, managing your mental health, and weighing major job decisions. Each title includes chapter recaps and links to video, audio, and more. The HBR Work Smart Series books are your practical guides to stepping into your professional life and moving forward with confidence.

Say no to a culture of constant work.

We often equate our productivity with the number of hours we spend working. But do we really need to work endlessly, through weekends and during vacations, to be seen as stars? To find a healthy balance between our personal and professional lives, we need to make space for ourselves, define what we value most, and set goals that take those values into account.

Boundaries, Priorities, and Finding Work-Life Balance is filled with practical advice from HBR experts who can help you answer questions like:

How do I set clear boundaries around my work life and my personal life?How can I pursue my passions while making time for my job?What are the signs of burnout and how do I conserve my energy?What steps can I take to protect my mental health at work?

You''ll spend a significant part of your life working. This book will help you define what you need to feel balanced and fulfilled, on or off the clock.

Rise faster with quick reads, real-life stories, and expert advice. The HBR Work Smart Series features the topics that matter to you most in your early career, including being yourself at work, collaborating with (sometimes difficult) colleagues and bosses, managing your mental health, and weighing major job decisions. Each title includes chapter recaps and links to video, audio, and more. The HBR Work Smart Series books are your practical guides to stepping into your professional life and moving forward with confidence.

Rise faster with quick reads, real-life stories, and expert advice.

It''s not easy to navigate the world of work when you''re exploring who you are and what you want in life. How do you translate your interests, skills, and education into a career you love? The HBR Work Smart Series features the topics that matter to you most in your early career, including being yourself at work, collaborating with (sometimes difficult) colleagues and bosses, managing your mental health, and weighing major job decisions. Each title includes chapter recaps and links to video, audio, and more. The HBR Work Smart Series books are your practical guides to stepping into your professional life and moving forward with confidence.

This specially priced four-book collection, available as a paperback or ebook set, includes:

Authenticity, Identity, and Being Yourself at WorkBosses, Coworkers, and Building Great Work RelationshipsBoundaries, Priorities, and Finding Work-Life BalanceExperience, Opportunity, and Developing Your Career

Rise faster with quick reads, real-life stories, and expert advice.It's not easy to navigate the world of work when you're exploring who you are and what you want in life. How do you translate your interests, skills, and education into a career you love? The HBR Work Smart Series features the topics that matter to you most in your early career, including being yourself at work, collaborating with (sometimes difficult) colleagues and bosses, managing your mental health, and weighing major job decisions. Each title includes chapter recaps and links to video, audio, and more. The HBR Work Smart Series books are your practical guides to stepping into your professional life and moving forward with confidence.This specially priced six-book boxed set, available as a paperback or ebook collection, includes:Authenticity, Identity, and Being Yourself at WorkBosses, Coworkers, and Building Great Work RelationshipsBoundaries, Priorities, and Finding Work-Life BalanceExperience, Opportunity, and Developing Your CareerPeople, Performance, and Succeeding as a ManagerWriting, Presenting, and Communicating with Confidence

Rise faster with quick reads, real-life stories, and expert advice.

It''s not easy to navigate the world of work when you''re exploring who you are and what you want in life. How do you translate your interests, skills, and education into a career you love? The HBR Work Smart Series features the topics that matter to you most in your early career, including being yourself at work, collaborating with (sometimes difficult) colleagues and bosses, managing your mental health, and weighing major job decisions. Each title includes chapter recaps and links to video, audio, and more. The HBR Work Smart Series books are your practical guides to stepping into your professional life and moving forward with confidence.

This specially priced six-book boxed set, available as a paperback or ebook collection, includes:

Authenticity, Identity, and Being Yourself at WorkBosses, Coworkers, and Building Great Work RelationshipsBoundaries, Priorities, and Finding Work-Life BalanceExperience, Opportunity, and Developing Your CareerPeople, Performance, and Succeeding as a ManagerWriting, Presenting, and Communicating with Confidence

Say no to a culture of constant work.We often equate our productivity with the number of hours we spend working. But do we really need to work endlessly, through weekends and during vacations, to be seen as stars? To find a healthy balance between our personal and professional lives, we need to make space for ourselves, define what we value most, and set goals that take those values into account.Boundaries, Priorities, and Finding Work-Life Balance is filled with practical advice from HBR experts who can help you answer questions like:How do I set clear boundaries around my work life and my personal life?How can I pursue my passions while making time for my job?What are the signs of burnout and how do I conserve my energy?What steps can I take to protect my mental health at work?You'll spend a significant part of your life working. This book will help you define what you need to feel balanced and fulfilled, on or off the clock.Rise faster with quick reads, real-life stories, and expert advice. The HBR Work Smart Series features the topics that matter to you most in your early career, including being yourself at work, collaborating with (sometimes difficult) colleagues and bosses, managing your mental health, and weighing major job decisions. Each title includes chapter recaps and links to video, audio, and more. The HBR Work Smart Series books are your practical guides to stepping into your professional life and moving forward with confidence.