Ryan Hamilton - Böcker

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?You always want to grow your brand, but there's a dilemma: the more customer segments you target, the harder it becomes to avoid conflict between them. Sometimes attempts to court new customers can feel like a betrayal to your loyal base. Sometimes new customer segments rush to adopt your products and in the process unwittingly alienate your existing customers. And sometimes your growth strategy flies in the face of what your customers have decided your brand means to them.Brands must navigate these incompatibilities in order to achieve sustainable growth—or face losing more customers than they gain. Marketing experts and professors Annie Wilson and Ryan Hamilton show you how to manage this challenge with a fresh, simple framework for growing without imploding, helping you choose whom to target, how to avoid conflict between segments, and, crucially, what to do when the sensibilities of one segment clash with those of another.Wilson and Hamilton illustrate their framework with dozens of real-world cases. How did Supreme lose its coveted reputation among skateboarders? How did a software update cost Apple a devoted customer base? What did Gucci do when the cast of Jersey Shore started toting its handbags around? And why are Crocs even a thing?With depth, clarity, and a bit of humor, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.

Implement tactics used by Stanley Cup champions to train mental skills.Achieving excellence on the ice is a culmination of countless hours of physical training, but the importance of mental preparation cannot be overstated. On the Inside Edge: Mastering Hockey's Mental Game explores the most important psychologicalaspects of the game, offering guidance based on the latest research in sport science as well as behind-the-scenes insights and observations.Author Ryan Hamilton, an experienced sport psychology consultant, has helped the Tampa Bay Lightning win two (and counting) Stanley Cups during his tenure and now shares his knowledge of various psychological themes with hockey players of all levels. Activities for training mental skills, with instructions, are provided to help players and coaches apply the content to their own training and development. Key psychological domains covered in the book include these: Grit Confidence Resilience Dealing with adversity Competitiveness The author's experience in high-level sports helps him illustrate psychological concepts with stories about issues he has helped athletes address, personal and professional hurdles he has encountered, interviews he has conducted with pro hockey players, and more. Real-world applications bring hockey psychology into clear focus for readers. Examples of how things work in the NHL, in international competitions, and in junior hockey give players and coaches the tools to implement mental skills training the way professionals do.Readers from all levels of the game will come away from On the Inside Edge with a host of on-ice and off-ice mental strategies to enhance their performance and feel more prepared for the next steps in their hockey career.