S. Umit Kucuk – författare
Visar alla böcker från författaren S. Umit Kucuk. Handla med fri frakt och snabb leverans.
12 produkter
Brand Hate
Navigating Consumer Negativity in the Digital World
Inbunden, 2018
1016 kr
Lägg i varukorg
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful …
Brand Hate
Navigating Consumer Negativity in the Digital World
E-bok, 2018
852 kr
Lägg i varukorg
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers'' loyalty. It is almost impossible not to run into hateful …
Brand Hate
Navigating Consumer Negativity in the Digital World
Häftad, 2019
694 kr
Lägg i varukorg
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful …
Consumer Voice
The Democratization of Consumption Markets in the Digital Age
Inbunden, 2020
681 kr
Lägg i varukorg
This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," …
Consumer Voice
The Democratization of Consumption Markets in the Digital Age
E-bok, 2020
852 kr
Lägg i varukorg
This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," …
Visualizing Marketing
From Abstract to Intuitive
Inbunden, 2023
1804 kr
Lägg i varukorg
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there …
Visualizing Marketing
From Abstract to Intuitive
E-bok, 2023
2341 kr
Lägg i varukorg
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there …
Visualizing Marketing
From Abstract to Intuitive
Häftad, 2024
1804 kr
Lägg i varukorg
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there …
Dynamics of Consumer Complaining
A Psychosocial Perspective
Inbunden, 2026
1564 kr
Kommande
This book offers a psychosocial framework for understanding the rise of consumer complaint behavior in the digital age. Drawing from psychology, sociology, and marketing theory, the author reconceptualizes complaining as a multidimensional phenomenon—one that reflects not only dissatisfaction with …
Brand Hate
Navigating Consumer Negativity in the Digital World
E-bok, 2016
775 kr
Lägg i varukorg
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers'' loyalty. In today''s world, it is almost impossible not …
Visualizing Marketing
From Abstract to Intuitive
E-bok, 2016
821 kr
Lägg i varukorg
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and …
