Visualizing Marketing

From Abstract to Intuitive

AvS. Umit Kucuk

Häftad, Engelska, 2024

Del i serien Palgrave Studies in Marketing, Organizations and Society

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Beskrivning

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.

Produktinformation

Utgivningsdatum:2024-03-23
Mått:148 x 210 x 18 mm
Vikt:411 g
Format:Häftad
Språk:Engelska
Serie:Palgrave Studies in Marketing, Organizations and Society
Antal sidor:300
Upplaga:2
Förlag:Springer International Publishing AG
ISBN:9783031182174
Originaltitel:Visualizing Marketing

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Mer om författaren

S. Umit Kucuk has taught marketing, consumer behavior, marketing research and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is published in the Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of International Consumer Marketing, Journal of Retailing and Consumer Services, Marketing Theory, Psychology and Marketing, and Technovation, among others. He is the author of the books Brand Hate and Consumer Voice, both published by Palgrave Macmillan.

Innehållsförteckning

1. Marketing and Marketing Mix.- 2. Visualization of Product.- 3. Visualization of Price.- 4. Visualization of Place.- 5. Visualization of Promotion.- 6. Marketing Mix Modeling.- 7. The Transformation of Marketing Mix.