Palgrave Studies in Marketing, Organizations and Society – serie
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19 produkter
Financial Dimensions of Marketing Decisions
Inbunden, 2019
1912 kr
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This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book …
Financial Dimensions of Marketing Decisions
Häftad, 2020
1912 kr
Lägg i varukorg
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book …
Marketing Effectiveness and Accountability in SMEs
A Multimethodological Approach
Inbunden, 2022
1130 kr
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This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews …
Marketing Effectiveness and Accountability in SMEs
A Multimethodological Approach
Häftad, 2023
1130 kr
Lägg i varukorg
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews …
Visualizing Marketing
From Abstract to Intuitive
Inbunden, 2023
1804 kr
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This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there …
Visualizing Marketing
From Abstract to Intuitive
Häftad, 2024
1804 kr
Lägg i varukorg
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there …
Contemporary Trends in Marketing
Problems, Processes and Prospects
Av Aarti Saini, Justin Paul m. fl.
Inbunden, 2023
1703 kr
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This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.The global pandemic has brought a …
Contemporary Trends in Marketing
Problems, Processes and Prospects
Av Aarti Saini, Justin Paul m. fl.
Häftad, 2024
1703 kr
Lägg i varukorg
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.The global pandemic has brought a …
Customer Asset
Understanding and Managing its Value
Inbunden, 2023
513 kr
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This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these …
Customer Asset
Understanding and Managing its Value
Häftad, 2024
513 kr
Lägg i varukorg
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these …
Maladaptive Consumer Behavior
Theory, Research, and Intervention
Av Ingrid M. Martin, David W. Stewart
Inbunden, 2024
2127 kr
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This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have expertise in various forms of maladaptive …
Maladaptive Consumer Behavior
Theory, Research, and Intervention
Av Ingrid M. Martin, David W. Stewart
Häftad, 2025
2127 kr
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This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings together contributions of leading scholars who have expertise in various forms of maladaptive …
Godfather Marketing
Prophecies for the Markets of the Future
Inbunden, 2024
1467 kr
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In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires. To address this issue, firms will be called upon to grant favors even before …
Godfather Marketing
Prophecies for the Markets of the Future
Häftad, 2025
1467 kr
Lägg i varukorg
In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires. To address this issue, firms will be called upon to grant favors even before …
From Marking Products to Marketing Brands
A Legal Perspective on the History of Brand Marketing
Inbunden, 2025
458 kr
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This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the …
From Marking Products to Marketing Brands
A Legal Perspective on the History of Brand Marketing
Häftad, 2026
458 kr
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This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the …
Relationship-Oriented Sustainability Marketing
Concepts, Challenges, and Opportunities
Av Guido Grunwald, Ali Kara m. fl.
Inbunden, 2025
1692 kr
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This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current …
Relationship-Oriented Sustainability Marketing
Concepts, Challenges, and Opportunities
Av Guido Grunwald, Ali Kara m. fl.
Häftad, 2026
1692 kr
Lägg i varukorg
This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current …
Impact of Marketing Strategies on Society
Examining Critical Aspects of Marketing and their Implications for Societal Well-being
Av Nimet Uray, Meltem Kiygi-Calli m. fl.
Inbunden, 2026
2029 kr
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This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide suggestions to navigate complex ethical and societal issues. Each chapter investigates a critical …
