How Do People Really Make Decisions?

We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they’re based on faulty assumptions we make about the data we’re working with.

These mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them. We all use them in our decision-making process, whether we’re aware of it, or not.

Whatever product or service you’re marketing, everything you do is about getting customers to make a choice – and cognitive biases affect every choice we make.

In reading this book, you’ll come to discover how you can take advantage of these biases we’re all predisposed with. How you can use them to acquire more customers, and multiply your sales. And all without them knowing what you’re doing.

Marketing is psychology, in practice. That’s all it is.

This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.

Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of examples and screenshots from some of the world’s most successful online companies.

The purpose of this book is to eliminate the guesswork for you. To equip you with insights that facilitate a far greater, and much more predictable return for every dollar you spend on digital advertising.

Sam Page is a nationally registered consumer psychologist. He is also the #1 International Best Selling author of Going Up: Proven Strategies for Reaching Higher Levels in Business, and Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing).

Sam is the founder of NeuroTriggers Agency, the world’s only full service neuromarketing firm. 

Science has discovered many things about people in the workplace; how output can be increased, happiness improved, patterns of communication optimized. But these research insights rarely make it outside the lab. This book bridges that gap.

Organizational Psychologist Samual Page artfully weaves psychological research together with practical application. He marries the science of leadership with its implementation. This book is written for the entrepreneur, the CEO, the executive, and the senior manager. In short, for leaders in the real world.

Filled with fascinating examples, case studies, and anecdotes from some of the most effective leaders and forward thinking companies.

How Do People Really Make Decisions?

We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they’re based on faulty assumptions we make about the data we’re working with.

These mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them. We all use them in our decision-making process, whether we’re aware of it, or not.

Whatever product or service you’re marketing, everything you do is about getting customers to make a choice – and cognitive biases affect every choice we make.

In reading this book, you’ll come to discover how you can take advantage of these biases we’re all predisposed with. How you can use them to acquire more customers, and multiply your sales. And all without them knowing what you’re doing.

Marketing is psychology, in practice. That’s all it is.

This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.

Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of examples and screenshots from some of the world’s most successful online companies.

The purpose of this book is to eliminate the guesswork for you. To equip you with insights that facilitate a far greater, and much more predictable return for every dollar you spend on digital advertising.

Sam Page is a nationally registered consumer psychologist. He is also the #1 International Best Selling author of Going Up: Proven Strategies for Reaching Higher Levels in Business, and Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing).

Sam is the founder of NeuroTriggers Agency, the world’s only full service neuromarketing firm. 

Science has discovered many things about people in the workplace; how output can be increased, happiness improved, patterns of communication optimized. But these research insights rarely make it outside the lab. This book bridges that gap.

Organizational Psychologist Samual Page artfully weaves psychological research together with practical application. He marries the science of leadership with its implementation. This book is written for the entrepreneur, the CEO, the executive, and the senior manager. In short, for leaders in the real world.

Filled with fascinating examples, case studies, and anecdotes from some of the most effective leaders and forward thinking companies.