Sam Wang – Författare

- When I drink, am I killing my brain cells?- Does cramming for an exam work?- Why can't you tickle yourself?- Can you improve your brain with video games?- Why is looking at a photograph harder than playing chess?Written with a light touch, but using hard science, Welcome to your Brain will answer all the questions you've ever had about how that amazing three pounds in your skull works - and how you can help it work better. Written by two top neuroscientists, they dispel all the myths (such as we only ever use 10% of our brains!), and show how understanding your brain can also be useful.Full of practical tips for improving your noggin, as well plenty of stories to amuse your friends, Welcome to your Brain will be the most accessible, and the most fascinating, book on your grey matter that you could ever hope to read.

Neuroscientists Aamodt and Wang illuminate how children's brains grow - and how they can be nurtured, scientifically, to reach their full potential. The authors investigate common child-rearing wisdom, exposing bad brain trainingA" products and the ways parents most influence a child's personality. They explain why playing outside improves vision, why teenagers stay up late, and why learning a second language increases empathy. And they share amusing experiments that will let every parent watch a child's grey matter at work. Filled with myth-busting facts and clever advice, this is an indispensable, entertaining guide to your child's brain.

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.