Sebastian Schulz – författare

Master's Thesis from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Sehr gut, Coventry University, language: English, abstract: Public Relations ist eine zentrale Chance im Marketing-Mix fur OTC-Arzneimittel. Zunehmend kritische Patienten konnen so von den Vorteilen rezeptfreier Arzneimittel nachhaltig uberzeugt werden und Meinungsfuhrerschaften in einer zunehmend online dominierten Medienbranche aufgebaut und gesteuert werden. Diese Masterarbeit uberpruft anhand von Leitfadeninterviewa mit Experten der Pharmabranche die Chancen von PR im Rahmen der Marketingkommunikation.

Project Report from the year 2013 in the subject Leadership and Human Resources - Miscellaneous, grade: 1,0, University of Cooperative Education Stuttgart; Horb, language: English, abstract: AbstractThis paper explores the practicable establishment of local Communities of Practice (CoP) on a virtual level to foster the augmentation of knowledge, sharing of practice and employee development. Communities of Practice have been identified as important sites of learning through creating and sharing knowledge within its social structures. The thesis examines how learning develops in this context and constitutes the basic theoretical attainment that is aligned to CoP. Furthermore, the paper reviews how technology can be introduced to reinforce communication and collaboration within the community. In order to build an understanding of how CoP create organizational value, the thesis not only focuses on the acknowledged learning theory models but also on the characteristics and benefits of those communities themselves as well as on virtual communities in general. Significant learning opportunities are identified within those communities, which are affirmed through a well-founded literature review on the topics Learning Organizations , Web-based Learning and Development of a framework for Human Resource Development . The review includes the identification of the HR-professional as a key player and stakeholder within the context of establishing a digitised CoP. The paper concludes with a navigator that has been evolved through merging the major findings of the literature analysis, the field research (expert-interviews) and personal contribution. Keywords Community of Practice, Learning Theory, Knowledge Transfer, Digitised Community of Practice, Virtual Communities, Collaboration, Human Resource DevelopmentTable of ContentsList of Abbreviations IVList of Graphics VAbstract VI1. Introduction 21.1 Problem and Purpose 21.2 Approach to the Thesis and outline 42. Literature Review 62.1 The virtual community 62.1.1 Terms and Definitions 62.1.2 History of virtual communities 72.1.3 A typology of virtual communities 8 2.1.4 Virtual communities for learning and development 92.2 Learning Theory 112.2.1 Situated Learning and Legitimate Peripheral Participation 112.2.2 Organizational Learning in Communities of Practice 12 2.2.2.1 Community of Practice as social learning systems 13 2.2.2.2 Online collaborative learning 142.3 Community of Practice 182.3.1 Terms and Definitions 182.3.2 Characteristics of Community of Practice 18

Bachelor Thesis from the year 2014 in the subject Business economics - Miscellaneous, grade: 2,0, Baden-Wuerttemberg Cooperative State University (DHBW), course: BWL - International Business, language: English, abstract: In this thesis, the author approaches multi-channel distribution within the age of the digital customer, centralizing a strategic adoption in the German automotive industry. By applying a qualitative empirical research design, he determines key success factors and imperatives for building an effective digital business strategy in the German automotive industry and discloses general factors for success to thrive a multi-channel business. The choice of journals was based on the journal ranking at http://www.http://vhbonline.org/service/jourqual/ (status as of: 21.01.2014), whereas the author's focus were highly ranked journals from diverse sources within the areas (1) Business Strategy (Strategy and Digital Business Strategy), (2) Marketing (Multi-Channel Marketing), (3) E-Commerce (E-Commerce and E-Commerce Strategy) and (4) Innovation management (Business Model Innovation). The "e;Journal of Marketing"e;, "e;Harvard Business Review"e;, "e;International Journal of Electronic and Commerce"e;, "e;European Management Journal"e; and "e;MIS Quarterly"e; depict the preferential literature source. Furthermore, guideline interviews with industry and solution experts (n = 4) of International Machines Corporation (IBM) have been executed. Having a clear vision across all functions and effective communication with all employees will be vital for the German car manufacturers to embark on the journey of becoming a multi-channel business attracting the digital customer. Creation of awareness for the shift and adoptingadditional sales channels besides integrating the car dealership networks within the emerging multi-channel environment, offering unique product presentation in digital showrooms and building strategic partnerships with IT-providers in order to thrive. Additionally, car manufacturers that can offer a seamless customer experience across all physical and digital touch points through integrating and penetrating the additional sales channels within the existing ones besides managing emerging channel-conflict and building a central data base for customer insight and relationship management will outreach their peers. Having a strong integration in-between the customers, suppliers and business processes in combination with personalized and targeted marketing, all driven by a top-down leadership approach with strong change management capabilities, will enable a car manufacturer to transform operations on a digital basis towards a multichannelbusiness.

Master's Thesis from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Essen, language: English, abstract: The purpose of this research is to investigate challenges and requirements for leadership in a high performing culture based on the example of Consulting. The following research questions give evidence related to the aim of this research:Q1: How can leadership in Consulting be defined?Q2: What are challenges and requirements for successful leadership in Consulting?The investigation of leadership in Consulting has not been addressed entirely within the scientific community so far and demonstrates a potential research-gap. Therefore, existing scientific theories (chapter 2) such as leadership theories, capabilities, skills and effects on an organization are relevant to the frame of reference and the empirical analysis. Consequently, this research provides a significant contribution to existing research and targets a relevant contribution in terms of practical advice for leaders and managers in the Consulting industry faced with leadership challenges and responsibilities.