Seza Zerman – författare

Digital technologies are making changes in tourism faster than ever before. In just the past couple of years, they transformed how businesses operate, how travelers engage in destinations, and how services are delivered. This new volume, Digitalization in Tourism, explores these thrilling changes and presents a closer look at the dynamic world of tourism today.A wide range of topics, from how tourism businesses are adapting in the digital age to the rise of the digital traveler. With a focus on digital leadership and strategic management in tourism enterprises and with an eye toward future technologies and innovations in artificial intelligence and social media, the book considers into the implications of digitalization for sustainable tourism, cultural heritage, and crisis management. This investigation helps to shed light on the emerging business models and ethical considerations associated with a digitalized world.First providing an introduction to digitalization in tourism, the chapters then delve into the impact of digitalization on tourism businesses, digital leadership in the tourism industry, digitalization’s impact on sustainable tourism and cultural heritage preservation, social media and tourism, the integration of AI and other technologies in the tourism industry, digital marketing in hospitality and tourism, crisis management, as well as the ethics and responsibility in digital tourism.The cumulative result of several committed researchers, this volume will enlighten readers and serve as a valuable source of information for scholars and practitioners on how digitalization influences this field and to create further research and innovation.