Digitalization in Tourism

Hulya Akdemir Cengiz, PhD, is an Assistant Professor in the Safranbolu Faculty of Tourism at Karabük University, Türkiye. Her expertise focuses on tourism marketing, digital marketing, and consumer behavior. She has published widely in international journals, presented globally, and completed a TÜBİTAK-funded postdoctoral project in the United States on virtual and augmented reality technologies in memorable tourism experiences.Seza Zerman, PhD, is an Assistant Professor in the Safranbolu Faculty of Tourism, Karabük University, Türkiye. Her research interests include sustainable tourism, storytelling in tourism, hospitality marketing, and social media marketing. She has studied and taught internationally and is currently leading a TÜBİTAK-supported project on storytelling intention in tourism in the United States.Aysegul Acar, PhD, is an Associate Professor in the Department of Recreation Management at Karabük University, Türkiye. Her work focuses on finance, tourism marketing, sustainable tourism, and hospitality management. She has published extensively, completed postdoctoral fellowships in the United States, and has led international research projects on tourism and hospitality education.Faizan Ali, PhD, is a Professor at the J.E. Cairnes School of Business & Economics, University of Galway, Ireland. A globally recognized scholar in consumer behavior and human-computer interaction in hospitality and tourism, he has published over 130 papers and book chapters and has been ranked among the top 2% of scientists worldwide by Clarivate Analytics.

• Preface 1. Introduction to Digitalization in Tourism: Overview and Organization of the Content PART I: THE DIGITAL REVOLUTION IN TOURISM: CONCEPTUAL APPROACHES 2. The Impact of Digitalization on Tourism Businesses 3. Digital Leadership: Reflections on the Digital Maturity of the Tourism Industry 4. The Digital Traveler PART II: DIGITAL TRANSFORMATION AND SUSTAINABLE TOURISM STRATEGIES 5. Digitalization and Sustainable Tourism 6. Digitalization in Cultural Heritage Preservation PART III. FUTURE TECHNOLOGIES AND DIGITAL INNOVATION 7. Digital Destinations: Unraveling the Impact of Social Media on Modern Tourism Dynamics 8. A Discussion on Intelligent Technologies and Artificial Intelligence in the Tourism Industry 9. Innovations in Tourism and Hospitality Amidst Geopolitical Tensions: Digital Warfare 10. The Future of Travel Technology: Foundations and Conceptual Underpinnings 11. The Future of Travel Technology: Applications and Future Directions PART IV: NEW BUSINESS MODELS, STRATEGIC MANAGEMENT, AND CRISIS MANAGEMENT IN THE DIGITAL AGE 12. The Network Hospitality and Tourism 13. Digital Marketing Strategies for Tourism Businesses: An Overview of Digital Marketing Strategies for Tourism Industry Members 14. Customer-Centric Digitalization: The Key to Shaping the Future of Medical Tourism 15. Crisis Management in the Digital Age PART V. ETHICS, RESPONSIBILITY, AND FUTURE PERSPECTIVES IN THE DIGITAL WORLD 16. Ethics and Responsibility in Digital Tourism 17. Digital Adoption in Tourism: Challenges and Solutions Index