Advances in Hospitality and Tourism – Serie

This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention as emerging destinations. There is limited research that focuses on these countries with respect to their potential and characteristics as tourism destinations. This book aims to be an invaluable source for both practitioners and academicians who are in international marketing and tourism. The central Asia region (also termed the Silk Road region) as an emerging destination is ripe for future tourism development. The region is rich with historical, cultural, and natural beauty that could provide significant utility to many potential visitors. This book brings together key writings on this topic in a single resource.

The book offers a comprehensive and integrated approach to the topic of tourism development and its contribution to the fight against poverty. Tourism development is credited to be a powerful source of regional development and improvement in developing countries, and the focus of the book is on the world’s poorest areas and how tourism connects to the poor and unlocks opportunities to escape the poverty trap. This book takes a comprehensive and unique approach by combining a decade of research on the effects of tourism development on poverty reduction in Latin America. The book explores poverty and its impact on development at the macro and micro levels. Then, it goes on to focus on tourism development and its effects on growth, inequality, and poverty reduction and how these dynamic relationships affect the most vulnerable groups of society. The research also documents on how the poor perceive tourism development on their lives and if they see it as an important vehicle to help them escape from poverty. Lastly, the authors map the conditions under which tourism can reach the poor and how tourism can offer opportunities for impoverished areas and their residents. Combining tourism dynamics, development economics, poverty reduction, business practices, and a sustainable perspective, the book takes a broad look at this important issue. The book will be informative and valuable to a higher educational audience, including academia and researchers, as well as practitioners, policymakers, and international organizations, and graduate students.

Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry’s recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourth largest source of outbound travel in the world. The new Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial "west-meets-east" moments, the new Chinese tourists are showing up at their doors and presenting new challenges for marketing and service. In this book, leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market. The book reflects on the paths of the Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations. For practitioners around the world (e.g., destination policymakers and marketers, travel and tourism service providers, owners, and managers), this book provides hands-on guidance on understanding tourists from Mainland China. For tourism scholars, educators, and students, this book provides basic yet essential knowledge on the Chinese outbound travel market and tourist behavior and points out important future directions. Most tourism programs today have an international component in their curriculum, usually including a global tourism class. This book serves as an excellent supplemental reading for students in these classes.

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Women and Travel: Historical and Contemporary Perspectives is a fascinating look at the behavior, motivations, experiences, and needs of women as tourists and travellers, drawing on both historic and contemporary eras. Surprisingly little research has explored key issues, experiences, and opportunities in the context of women’s travel. This revealing volume fills this gap, exploring the discourses, debates, and discussions about women, travel, and tourism.With an international roster of contributors from diverse regions of the world, the book celebrates a variety of women’s voices. Khoo-Lattimore and Wilson deliberately sought to include nontraditional and non-Western perspectives on women’s travel, with inclusions of Asian solo female travelers; Islamic women travellers and the constraints placed on them; and women who cannot travel (or choose, for whatever reason, a ‘home holiday’). This enlightening volume brings together scholars from the broad areas of tourism, hospitality, geography, and leisure studies to examine how and why women travel. The chapters bring light to perspectives from different countries, cultures, backgrounds, and religions, and utilize different methods, approaches and styles of presentation.Women and Travel: Historical and Contemporary Perspectives will be of interest to academics and graduate students from a range of disciplines, including tourism, leisure studies, sociology, cultural geography, anthropology, feminist and gender studies, business, economics and management; as well as professionals working in the tourism industry, particularly those with an interest in niche markets and segmentation.

Wildlife tourism is a growing multimillion-dollar industry within the hospitality and tourism industry. Wildlife tourism, in its simplest sense, is the creation of tour packages for watching wild animals in their natural habitats, and is particularly important in African and South American countries, Australia, India, Canada, Indonesia, Bangladesh, Malaysia, Sri Lanka, and Maldives, among others. This new book brings together the best voices in the field of wildlife tourism and provides a key understanding of wildlife tourism. It explores many important aspects of wildlife to date with related implications for various sectors, such as technology, education, corporations, and policymaking.

Written by an expert of the ins and outs of viticulture in Burgundy and many other areas of the world, this new volume showcases the wine-growing culture of Burgundy. Sustainable Viticulture: The Vines and Wines of Burgundy covers the rich history and culture of the wine growing tradition of the region. The author, who has worked as a viticulturist in Burgundy, Switzerland, Germany, California, Australia, New Zealand and South Africa, tells the epic story of Burgundy, a 2000-year adventure with its ups and downs. The oldest vineyard discovered by archaeologists dates back to the first century A.D. By the third century, Burgundy wines were already famous in the Roman Empire. Burgundy was a powerful state in the 15th century, which was also a golden age for its viticulture. The book covers:the red and white cultivars that are to be found in Burgundythe Appellations Contrôlées system the tasks the wine grower performs during the yearthe social life of wine growersthe scourges the wine grower fearshow religion has played at part in the history of viticulturethe factors that contributed to making Burgundy wines famouswhat new challenges growers are facing todayIn this entertaining and informative book, the author’s approach to viticulture reconciles the present, the past, and the future. The volume will appeal to wine buffs as much as it does to readers who wish to learn about viticulture. It's a serious book that doesn't take itself seriously.

India has been in transition for the last two decades, moving from a mixed economy toward a market economy model, and the Indian hospitality industry is metamorphosing into a mature industry. It is time that the story of the Indian hospitality industry is told. The Indian Hospitality Industry: Dynamics and Future Trends tells that story, one defined by the industry’s push for growth in revenues and the struggle to match the revenue growth with profitability. The volume includes a selection of insightful chapters that offer research into the multiple dimensions of the Indian hospitality industry. The book covers many segments of the hospitality sector, including hotels, events and catering businesses, and restaurants and coffee shops, both domestic and small mom-and-pop businesses as well as international chains. The opening chapters set the tone for providing an overarching perspective on the status of the industry in terms of the macroeconomic variables and how they may have impacted the health of hospitality businesses in India. The book then goes on to explore a wide variety of issues. The editors and chapter authors are either practitioners themselves or researchers, looking at both domestic and international hospitality business in India and a wide variety of economic factors. The information divulged here will be important for stakeholders, which includes domestic and international hospitality professionals, business leaders, investors, and those in governmental positions, especially in the tourism ministry. The volume informs on the issues and challenges that that the hospitality industry in India is up against. The book looks at the dilemma of a industry that responded to the demand growth promise by ramping up supply, only to find that the investments made were received by an actual growth that was way shy of forecasts and left investors with unexpected losses on their profit & loss statements and bloodied balance sheets.

This volume highlights a broad selection of valuable research work by renowned professionals and scientists from academia and the travel industry, bridging academic perspectives and research with practical applications. It provides a wide-ranging vision of a multitude of trends in the global travel and tourism industry today and in the future.Adopting an integrated and interdisciplinary approach, the contributors examine a diverse selection of topics and share their research and exploratory investigations to frame their implications and outcomes. The volume reflects upon the wide-ranging conceptual approaches to the subject of tourism and includes varying paradigms and perspectives on the core elements of the tourism sector. The overall thrust of the book is to provide a required critical depth to tourism studies and to guide the reader through the fundamental themes of tourism, destination marketing, branding, and management.

Here is an insightful look into the great changes in the hospitality and tourism industry in China in recent years. The steady growth of the GDP in China, the increasing middle-income population, lifestyle changes of the Chinese people, and fast infrastructure development (speed trains, airports, highways, and seaports, linking many mega cities, mid-level cities, and townships) have all had a significant effect on the Chinese hospitality industry, which is booming in China. With much more money in their pockets, the Chinese are spending more than 60% of their disposable income on food and travel. International food and hotel chains have responded by increasing their presence in China, and in turn, new domestic restaurant and hotel chains have sprung up to compete for the business. With chapters by scholars from various universities in China and the United States, these issues and more are covered in this new volume. Readers will gain a true understanding of the current development of Chinese hospitality and tourism industry.

An organization’s workforce is arguably the greatest asset of any organization, and tourism and hospitality is an extremely labor-intensive industry. This volume takes an in-depth look at workforce issues in the tourism and hospitality industry, focusing on labor skills, ethics, rights, and more. It examines manpower planning beyond forecasting estimates to include investigative techniques in a way that offers insight for economic planning in both tourism and tourism education. The authors use economic, sociological, and psychological analysis and take a pragmatic stance on the challenges of the workforce. The authors look at the specifics of the labor market of the tourism and hospitality industry, discussing the current status of the industry’s organizations and how they are suffering labor shortages (qualitative or quantitative) and constant turnover—resulting in significant costs to organizations. Topics such as low wages and overdependence on tipping, workforce diversity, technological change resistance, and seasonality issues, and more are examined. The volume also provides a section on labor rights in the tourism and hospitality industry, which looks at labor trafficking and issues in social justice and human rights.Key features:• Provides an in-depth understanding of tourism employment• Presents a critical analysis of labor supply and demand in the tourism and hospitality industries• Considers the need for specific labor skills and training• Examines the reasons for labor shortages and turnover in the tourism and hospitality industry• Discusses labor ethics and social responsibility in hospitality/tourism organizations

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest.Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.

This volume provides a comprehensive account of the valuable tangible and intangible benefits of the development of heritage tourism. Tourism development is widely acknowledged as a crucial tool to foster the development of rural and urban areas. To this end, this book presents nine case studies from international authors that reflect how tourism development is helpful—economically, socially, and otherwise—for community capacity building. The case studies from the countries of Spain, Portugal, Australia, Dubai, Bangladesh, Nigeria, and India demonstrate the uses of various management strategies and methods for rural and urban areas, and cover some of the major topics related to community-based tourism, community capacity building, and community participation in developing heritage tourism. Chapters consider the conservation of heritage resources and tourism promotion of destinations that provide opportunities to local communities to strengthen their economies and social standards. Key features:water conservation in urban landscape as natural, cultural, and historic tourism resourcesspiritual and religious heritage tourismcultural tourism and the support of public and private fundseconomic development and its effect on cultural and natural resourcespublic-private-partnerships to ensure sustainable developmenttalent management challengestribal tourism and tribal festivals, which are the mirror of their culture and could be major tourist attractionsThe methodologies and proposed management strategies discussed by the book's researchers and professors will be valuable for policymakers, administrators, tourism promoters, researchers, and academicians who are involved with the tourism industry.

Tourism in Turkey: A Comprehensive Overview and Analysis for Sustainable Alternative Tourism is an informative study that analyzes the Turkish tourism from a variety of different perspectives and sheds light on its vast economic and social impacts. The volume takes into account Turkey’s popularity as a tourism destination that attracts many visitors, compared to the other popular destinations, yet its per capita earnings is low and suffers from declining foreign visitors. This volume emphasizes sustainable alternative tourism as a way forward. The Turkish hospitality and travel sector contribute significantly to the country’s GDP and is responsible for a considerable level of employment in Turkey. The volume discusses the development stages of tourism sector in Turkey in the light of policy changes that parallel the economic, political, social, and administrative transformations in Turkey. With the country’s favorable location, existing potential, mega projects, and ambitious targets set for 2023, the tourism sector needs to implement sustainable tourism measures in order to grow.

This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia.The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as:Online marketing strategiesSustainable hospitality developmentDiversification efforts of the tourism industryInnovations in independent hotelsWildlife tourism in urban destinationsThe Vietnamese national park systemConsumers’ positive and negative images of certain destinationsMuch moreWhile academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.

This volume highlights a broad selection of valuable research work by renowned professionals and scientists from academia and the travel industry, bridging academic perspectives and research with practical applications. It provides a wide-ranging vision of a multitude of trends in the global travel and tourism industry today and in the future.Adopting an integrated and interdisciplinary approach, the contributors examine a diverse selection of topics and share their research and exploratory investigations to frame their implications and outcomes. The volume reflects upon the wide-ranging conceptual approaches to the subject of tourism and includes varying paradigms and perspectives on the core elements of the tourism sector. The overall thrust of the book is to provide a required critical depth to tourism studies and to guide the reader through the fundamental themes of tourism, destination marketing, branding, and management.

Here is an insightful look into the great changes in the hospitality and tourism industry in China in recent years. The steady growth of the GDP in China, the increasing middle-income population, lifestyle changes of the Chinese people, and fast infrastructure development (speed trains, airports, highways, and seaports, linking many mega cities, mid-level cities, and townships) have all had a significant effect on the Chinese hospitality industry, which is booming in China. With much more money in their pockets, the Chinese are spending more than 60% of their disposable income on food and travel. International food and hotel chains have responded by increasing their presence in China, and in turn, new domestic restaurant and hotel chains have sprung up to compete for the business. With chapters by scholars from various universities in China and the United States, these issues and more are covered in this new volume. Readers will gain a true understanding of the current development of Chinese hospitality and tourism industry.

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management. With chapters written by academic researchers and winery industry professionals, the purpose of the book is to explore the theoretical foundations of winery tourism and winery management. Importantly, the book taps into the following topics:Examining the impact of winery tourism on local, regional, and national economiesUnderstanding product development and marketing for wineries as tourism entitiesExamining the role of special events to promote wineries, such as wine festivals and wine education programsUnderstanding key managerial issues on winery tasting room managementExploring winery revenue managementUnderstanding the key theories of winery service quality managementUnderstanding winery brand managementUnderstanding the key concepts of financial management on winery managementThere have been a few books dealing with winery tourism and management in spite of the significance of the topic. The editor of the book merges winery tourism with winery management. Importantly, some topics such as winery revenue management and winery tasting room management included in the book are critical in managing a winery. This is a must-have book for students majoring in culinary and hospitality and tourism management as well as for winery industry professionals such as winery general managers and owners.The Gourmand Awards jury has announced that Strategic Winery Tourism and Management is the national book winner in its category: Best Wine Book Professionals. "This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action," says Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards. The book will now compete in its category against winners from other countries for the Best in the World. The results will be announced on May 27 & 28, 2017 at the annual Gourmand Awards Ceremony.

Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications with conceptual pieces, empirical applications, and best practices with examples coming from different parts of the world and settings. The last section ends with a chapter focusing on challenges and future research directions. This book goes beyond revenue management topics and presents a broad range of topics in management science applications as they relate to hospitality and tourism cases. Researchers and students in hospitality and tourism will find this book very useful since it contains chapters on data analytics, e-commerce and technology, revenue and yield management, optimization methods, resource allocation, goal programming, dynamic programming, Markov chain models, trends analysis and detection, measuring potential and attractiveness in tourism development, performance measures and use of indices in hospitality and tourism, and more. There is a heightened interest in these areas of business applications in today’s data-driven business environment, and this book addresses that interest.This book is the only comprehensive text on management science applications in hospitality and tourism. It will help managers and hospitality and tourism students as future managers to develop an in-depth understanding of the importance of data analysis, interpretation, and generating information, and intelligence for decision making. It covers a broad range of applications representing different geographic regions of the world.

The book provides a thorough review of current food safety and sanitation information with practical applications of current research findings included. The book surveys and examines the prevailing research and applications and reviews specific operational issues such as power or water emergencies. It also covers food safety and sanitation in various environments, such as restaurants, schools, and fairs and festivals. It is multidisciplinary in that it comprises culinary, hospitality, microbiology, and operations analysis. Topics include: Importance of food safety in restaurantsHistory of food safety regulation in restaurantsMicrobiological issuesWhat happens during a restaurant food safety inspectionLegislative process, regulatory trends, and associationsLegal issues for food safetyDifferences in the food safety perception of consumers, regulatory officials, and employeesWhat restaurants should do during power or water emergenciesFront of the house sanitation and consumers’ perceptions of food safetySocial media and food safety risk communicationFood safety in farmers’ marketsFood safety at fairs and festivals

This new book focuses on the important concern of sustainability in tourism and hospitality industry. As the world’s natural resource base is limited, the world is looking for solutions in the domains of energy, water, alternate building materials, resource redeployment, and sustainable livelihoods as well. The tourism and hospitality industry is a large deployer of natural and created resources. Some of the themes the book addresses include:designing sustainable restaurantssustainable accommodation practicesdesigning green hotelsenergy conservation in hotels- a Green Approachtechnology and sustainabilitymarketing sustainability to consumerssustainable culinary practicessustainable employee practicessustainable equipment design for the hospitality industrysustainable tourism practicessustainable transport practicessustainable tourism destinations/citiesThe book takes sustainability beyond the realms of external factors that matter to an organization. The authors look at various constituents of the hospitality sector and analyze each of those from a sustainability standpoint. The book includes case studies that are global in nature and that show how sustainable applications can be used and how concerns can be addressed. Environmental challenges are also discussed.This book is futuristic with lot of practical insights for the students, faculty,. and practitioners. Since the contributors are from across the globe, it is fascinating to see the global benchmarks.

This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention as emerging destinations. There is limited research that focuses on these countries with respect to their potential and characteristics as tourism destinations. This book aims to be an invaluable source for both practitioners and academicians who are in international marketing and tourism. The central Asia region (also termed the Silk Road region) as an emerging destination is ripe for future tourism development. The region is rich with historical, cultural, and natural beauty that could provide significant utility to many potential visitors. This book brings together key writings on this topic in a single resource.

An organization’s workforce is arguably the greatest asset of any organization, and tourism and hospitality is an extremely labor-intensive industry. This volume takes an in-depth look at workforce issues in the tourism and hospitality industry, focusing on labor skills, ethics, rights, and more. It examines manpower planning beyond forecasting estimates to include investigative techniques in a way that offers insight for economic planning in both tourism and tourism education. The authors use economic, sociological, and psychological analysis and take a pragmatic stance on the challenges of the workforce. The authors look at the specifics of the labor market of the tourism and hospitality industry, discussing the current status of the industry’s organizations and how they are suffering labor shortages (qualitative or quantitative) and constant turnover—resulting in significant costs to organizations. Topics such as low wages and overdependence on tipping, workforce diversity, technological change resistance, and seasonality issues, and more are examined. The volume also provides a section on labor rights in the tourism and hospitality industry, which looks at labor trafficking and issues in social justice and human rights.Key features:• Provides an in-depth understanding of tourism employment• Presents a critical analysis of labor supply and demand in the tourism and hospitality industries• Considers the need for specific labor skills and training• Examines the reasons for labor shortages and turnover in the tourism and hospitality industry• Discusses labor ethics and social responsibility in hospitality/tourism organizations

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest.Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.

The book offers a comprehensive and integrated approach to the topic of tourism development and its contribution to the fight against poverty. Tourism development is credited to be a powerful source of regional development and improvement in developing countries, and the focus of the book is on the world’s poorest areas and how tourism connects to the poor and unlocks opportunities to escape the poverty trap. This book takes a comprehensive and unique approach by combining a decade of research on the effects of tourism development on poverty reduction in Latin America. The book explores poverty and its impact on development at the macro and micro levels. Then, it goes on to focus on tourism development and its effects on growth, inequality, and poverty reduction and how these dynamic relationships affect the most vulnerable groups of society. The research also documents on how the poor perceive tourism development on their lives and if they see it as an important vehicle to help them escape from poverty. Lastly, the authors map the conditions under which tourism can reach the poor and how tourism can offer opportunities for impoverished areas and their residents. Combining tourism dynamics, development economics, poverty reduction, business practices, and a sustainable perspective, the book takes a broad look at this important issue. The book will be informative and valuable to a higher educational audience, including academia and researchers, as well as practitioners, policymakers, and international organizations, and graduate students.

Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry’s recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourth largest source of outbound travel in the world. The new Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial "west-meets-east" moments, the new Chinese tourists are showing up at their doors and presenting new challenges for marketing and service. In this book, leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market. The book reflects on the paths of the Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations. For practitioners around the world (e.g., destination policymakers and marketers, travel and tourism service providers, owners, and managers), this book provides hands-on guidance on understanding tourists from Mainland China. For tourism scholars, educators, and students, this book provides basic yet essential knowledge on the Chinese outbound travel market and tourist behavior and points out important future directions. Most tourism programs today have an international component in their curriculum, usually including a global tourism class. This book serves as an excellent supplemental reading for students in these classes.

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

India has been in transition for the last two decades, moving from a mixed economy toward a market economy model, and the Indian hospitality industry is metamorphosing into a mature industry. It is time that the story of the Indian hospitality industry is told. The Indian Hospitality Industry: Dynamics and Future Trends tells that story, one defined by the industry’s push for growth in revenues and the struggle to match the revenue growth with profitability. The volume includes a selection of insightful chapters that offer research into the multiple dimensions of the Indian hospitality industry. The book covers many segments of the hospitality sector, including hotels, events and catering businesses, and restaurants and coffee shops, both domestic and small mom-and-pop businesses as well as international chains. The opening chapters set the tone for providing an overarching perspective on the status of the industry in terms of the macroeconomic variables and how they may have impacted the health of hospitality businesses in India. The book then goes on to explore a wide variety of issues. The editors and chapter authors are either practitioners themselves or researchers, looking at both domestic and international hospitality business in India and a wide variety of economic factors. The information divulged here will be important for stakeholders, which includes domestic and international hospitality professionals, business leaders, investors, and those in governmental positions, especially in the tourism ministry. The volume informs on the issues and challenges that that the hospitality industry in India is up against. The book looks at the dilemma of a industry that responded to the demand growth promise by ramping up supply, only to find that the investments made were received by an actual growth that was way shy of forecasts and left investors with unexpected losses on their profit & loss statements and bloodied balance sheets.

Written by an expert of the ins and outs of viticulture in Burgundy and many other areas of the world, this new volume showcases the wine-growing culture of Burgundy. Sustainable Viticulture: The Vines and Wines of Burgundy covers the rich history and culture of the wine growing tradition of the region. The author, who has worked as a viticulturist in Burgundy, Switzerland, Germany, California, Australia, New Zealand and South Africa, tells the epic story of Burgundy, a 2000-year adventure with its ups and downs. The oldest vineyard discovered by archaeologists dates back to the first century A.D. By the third century, Burgundy wines were already famous in the Roman Empire. Burgundy was a powerful state in the 15th century, which was also a golden age for its viticulture. The book covers:the red and white cultivars that are to be found in Burgundythe Appellations Contrôlées system the tasks the wine grower performs during the yearthe social life of wine growersthe scourges the wine grower fearshow religion has played at part in the history of viticulturethe factors that contributed to making Burgundy wines famouswhat new challenges growers are facing todayIn this entertaining and informative book, the author’s approach to viticulture reconciles the present, the past, and the future. The volume will appeal to wine buffs as much as it does to readers who wish to learn about viticulture. It's a serious book that doesn't take itself seriously.