Shaun Smith – författare

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels.Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including:- Altro- Barclays Bank- Best Western- citizenM- IKEA- LEGO- Liberty Global Business Services- London 2012 Olympics- Lush- Nissan- O2- Timpson- Zappos

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.

Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), Bold puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else—in other words, being bold in thought, bold in execution and bold in measuring their success in new ways—pays off.

For as long as 13-year-old Paige Morrow can remember, the tree fort in the giant oak near her cottage in Ontario’s Muskoka has been her sanctuary. Now everything is changing. Its the summer of 1971, and she and her little brother, Toby, have been at their cottage with their mother since school let out. But this year, Paige feels more alone than ever. Her father has stopped coming up from the city on weekends, while her mother buries herself in whiskey and writing. Paige retreats to her tree fort, but becomes concerned when the farmer who owns the property hires a creepy arborist – a "tree doctor," Paige’s mother calls him. Is something wrong with the farms apple orchard or with her tree? When Paige befriends the arborist’s troubled teenage daughter, Janine, and her group of rowdy locals, she is pulled into a maze of dark secrets and shocking truths that leads to a life-and-death confrontation.