Simon Hall – författare
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54 produkter
54 produkter
Del 20 - Helion Wargames
Renatio et Gloriam: Great Kings, Grand Alliances
Army Lists for the Great Northern War and War of Spanish Succession
Häftad, Engelska, 2024
272 kr
Skickas
Häftad, Engelska, 2025
187 kr
Skickas
'Clever . . . Full of memorable details.' DOMINIC SANDBROOK, THE TIMES (HISTORY BOOK OF THE YEAR)'An engaging story of political odysseys.' TIMES LITERARY SUPPLEMENT'A salve for our current reactionary times.' ANDREW HARTMANThe gripping, untold story of how six epic journeys launched the three communist revolutions that changed world history forever.From the streets of Petrograd during the heady autumn of 1917, to Mao's stunning victory in October 1949, and Fidel's triumphant arrival in Havana, in January 1959, the history of the twentieth century was transformed in dramatic and profound ways by the Russian, Chinese, and Cuban revolutions.In Three Revolutions, the stories of these epoch-defining events are told together for the first time. At the heart of each revolution was an epic journey: Lenin's 1917 return to Russia from exile in Switzerland; Mao's 'Long March' of 1934-35, covering some 6,000 miles across China; and Fidel Castro's return to Cuba in 1956 following his exile in Mexico. Told in tandem with these are the corresponding journeys of three extraordinary journalists - John Reed, Edgar Snow and Herbert L. Matthews - whose electric testimony from the frontlines of each revolution would make a decisive contribution to how these revolutions were understood in the wider world.Here, in Simon Hall's masterful retelling, these six remarkable journeys are brought vividly to life. Featuring a stellar cast, extraordinary drama and an epic sweep, Three Revolutions raises fundamental questions about the nature of political power, the limits of idealism and the role of the journalist - questions that remain of utmost urgency today.
Häftad, Engelska, 2011
323 kr
Skickas
Discover which prehistoric mammals would once have lived by the River Thames. Take a detailed look at the crystal palace of the Great Exhibition and an early map of the underground. See the locations of medieval plague pits, Tudor inns, eighteenth-century hangings and gangland crime hotspots. London: An Illustrated History offers a new perspective on one of the world's most exciting cities, from Iron Age cemeteries to Victorian sewers, Viking raids to Zeppelin air raids, Roman temples to Jewish ghettos, Georgian brothels to the Great Fire, Roman arenas to the Olympics. Images, objects and expert text from the Museum of London, together with maps old and new, contemporary cartoons and paintings, startling artefacts and vivid reconstructions of ancient buildings, shine a fresh light on all aspects of the city's constantly changing story. Invasions, epidemics, riots, pubs, shrines, crime, gentrification, immigrant communities, urban development and art are all here. Special 'Survivals' sections even show where remains of buildings from London's past can still be seen today.The daily lives of Londoners and the city's chequered history come alive in this book as never before.
Häftad, Engelska, 2005
156 kr
Skickas
This new historical atlas - richly illustrated with photographs, artwork recreations and full-colour maps - explores the world's earliest civilisations from the first farming settlements of Mesopotamia, via Egypt, Greece and Rome, to the civilisations of the Far East, Europe and America. Informatively written, and ideal for both students and the general reader, it plots the rise and fall of empires, the nature of different societies and the evolution of technology.
Häftad, Engelska, 2005
187 kr
Skickas
This new historical atlas - richly illustrated with photographs, artwork recreations and full-colour maps - explores the Middle Ages from the coming of the barbarian invasions in the fourth century to the first voyages to the New World in the sixteenth. Coverage of major events - the Hundred Years' War, the Christian Reconquest of Spain - is supplemented by discussion of such key topics as the medieval economy, the growth of towns and the spread of printing, resulting in a rich and multi-faceted introduction to Europe and its neighbours in the Middle Ages.
Häftad, Engelska, 2002
167 kr
Skickas inom 5-8 vardagar
Breakfast with God takes daily Bible reading to new levels of relevance. Have a seat and choose from the funky selections on our menu:Orange Juice – a short Scripture readingThe Big Breakfast – the full lowdown for when you can linger awhileContinental – if you’re either in a rush or want to add to the studyCoffee – an idea, thought or prayerOffering a whole year of choice servings from the popular four-volume Breakfast with God series, this hearty book is big on spiritual nourishment. It’s filled with stories and readings written in easy-to-understand language to help you see God at work in all aspects of life. So start your day right, with a healthy breakfast!
Inbunden, Engelska, 2011
2 686 kr
Skickas inom 10-15 vardagar
Between 1965 and 1973, hundreds of thousands of ordinary Americans participated in one of the most remarkable and significant people's movements in American history. Through marches, rallies, draft resistance, teach-ins, civil disobedience, and non-violent demonstrations at both the national and local levels, Americans vehemently protested the country's involvement in the Vietnam War. Rethinking the American Anti-War Movementprovides a short, accessible overview of this important social and political movement, highlighting key events and key figures, the movement's strengths and weaknesses, how it intersected with other social and political movements of the time, and its lasting effect on the country. The book is perfect for anyone wanting to obtain an introduction to the Anti-War movement of the twentieth century.
Häftad, Engelska, 2011
691 kr
Skickas inom 10-15 vardagar
Between 1965 and 1973, hundreds of thousands of ordinary Americans participated in one of the most remarkable and significant people's movements in American history. Through marches, rallies, draft resistance, teach-ins, civil disobedience, and non-violent demonstrations at both the national and local levels, Americans vehemently protested the country's involvement in the Vietnam War. Rethinking the American Anti-War Movementprovides a short, accessible overview of this important social and political movement, highlighting key events and key figures, the movement's strengths and weaknesses, how it intersected with other social and political movements of the time, and its lasting effect on the country. The book is perfect for anyone wanting to obtain an introduction to the Anti-War movement of the twentieth century.
Häftad, Engelska, 2016
166 kr
Skickas
Popular uprisings in Poland and Hungary shake Moscow's hold on its eastern European empire. Across the American South, and in the Union of South Africa, black people risk their livelihoods, and their lives, in the struggle to dismantle institutionalised white supremacy and secure first-class citizenship. France and Britain, already battling anti-colonial insurgencies in Algeria and Cyprus, now face the humiliation of Suez. Meanwhile, in Cuba, Fidel Castro and his band of rebels take to the Sierra Maestra to plot the overthrow of a dictator... 1956 was one of the most remarkable years of the twentieth century. All across the globe, ordinary people spoke out, filled the streets and city squares, and took up arms in an attempt to win their freedom. In response to these unprecedented challenges to their authority, those in power fought back, in a desperate bid to shore up their position. It was an epic contest, and one which made 1956 - like 1789 and 1848 - a year that changed our world.
E-bok
Engelska, 2016138 kr
Läs direkt efter köp
Popular uprisings in Poland and Hungary shake Moscow's hold on its eastern European empire. Across the American South, and in the Union of South Africa, black people risk their livelihoods, and their lives, in the struggle to dismantle institutionalised white supremacy and secure first-class citizenship. France and Britain, already battling anti-colonial insurgencies in Algeria and Cyprus, now face the humiliation of Suez. Meanwhile, in Cuba, Fidel Castro and his band of rebels take to the Sierra Maestra to plot the overthrow of a dictator... 1956 was one of the most remarkable years of the twentieth century. All across the globe, ordinary people spoke out, filled the streets and city squares, and took up arms in an attempt to win their freedom. In response to these unprecedented challenges to their authority, those in power fought back, in a desperate bid to shore up their position. It was an epic contest, and one which made 1956 - like 1789 and 1848 - a year that changed our world.
Häftad, Engelska, 2021
168 kr
Skickas
Rising star Simon Hall captures the spirit of the 1960s in ten days that revolutionised the Cold War: Fidel Castro's visit to New York.'With its cool judgements and blackly comic sense of irony, Hall's book is a rare pleasure to read.'DOMINIC SANDBROOK, Literary Review'A lively account . . . Ten Days in Harlem doesn't stint on piquant detail.'LONDON REVIEW OF BOOKS'[A] perceptive, thoroughly researched and readable study.'IRISH TIMESNew York City, September 1960. Fidel Castro - champion of the oppressed, scourge of colonialism, and leftist revolutionary - arrives for the opening of the United Nations General Assembly. His visit to the UN represents a golden opportunity to make his mark on the world stage.Fidel's shock arrival in Harlem is met with a rapturous reception from the local African American community. He holds court from the iconic Hotel Theresa as a succession of world leaders, black freedom fighters and counter-cultural luminaries - everyone from Nikita Khrushchev to Gamal Abdel Nasser, Malcolm X to Allen Ginsberg - come calling. Then, during his landmark address to the UN General Assembly - one of the longest speeches in the organisation's history - he promotes the politics of anti-imperialism with a fervour, and an audacity, that makes him an icon of the 1960s.In this unforgettable slice of modern history, Simon Hall reveals how these ten days were a foundational moment in the trajectory of the Cold War, a turning point in the history of anti-colonial struggle, and a launching pad for the social, cultural and political tumult of the decade that followed.'Hall delivers his entertaining taile with brio.'i 'Hall captures Castro's action-packed September 1960 soujourn in rich and compelling detail, and argues persuasisively that its repercussions echoed deeply in the decades to come.'NEW YORK JOURNAL OF BOOKS
E-bok
Engelska, 2020138 kr
Läs direkt efter köp
Rising star Simon Hall captures the spirit of the 1960s in ten days that revolutionised the Cold War: Fidel Castro's visit to New York.'With its cool judgements and blackly comic sense of irony, Hall's book is a rare pleasure to read.'DOMINIC SANDBROOK, Literary Review'A lively account . . . Ten Days in Harlem doesn't stint on piquant detail.'LONDON REVIEW OF BOOKS'[A] perceptive, thoroughly researched and readable study.'IRISH TIMESNew York City, September 1960. Fidel Castro - champion of the oppressed, scourge of colonialism, and leftist revolutionary - arrives for the opening of the United Nations General Assembly. His visit to the UN represents a golden opportunity to make his mark on the world stage.Fidel's shock arrival in Harlem is met with a rapturous reception from the local African American community. He holds court from the iconic Hotel Theresa as a succession of world leaders, black freedom fighters and counter-cultural luminaries - everyone from Nikita Khrushchev to Gamal Abdel Nasser, Malcolm X to Allen Ginsberg - come calling. Then, during his landmark address to the UN General Assembly - one of the longest speeches in the organisation's history - he promotes the politics of anti-imperialism with a fervour, and an audacity, that makes him an icon of the 1960s.In this unforgettable slice of modern history, Simon Hall reveals how these ten days were a foundational moment in the trajectory of the Cold War, a turning point in the history of anti-colonial struggle, and a launching pad for the social, cultural and political tumult of the decade that followed.
Inbunden, Engelska, 2025
272 kr
Skickas
'Clever . . . Full of memorable details.' DOMINIC SANDBROOK, THE TIMES (HISTORY BOOK OF THE YEAR)'An engaging story of political odysseys.' TIMES LITERARY SUPPLEMENT'A salve for our current reactionary times.' ANDREW HARTMANThe gripping, untold story of how six epic journeys launched the three communist revolutions that changed world history forever.From the streets of Petrograd during the heady autumn of 1917, to Mao's stunning victory in October 1949, and Fidel's triumphant arrival in Havana, in January 1959, the history of the twentieth century was transformed in dramatic and profound ways by the Russian, Chinese, and Cuban revolutions.In Three Revolutions, the stories of these epoch-defining events are told together for the first time. At the heart of each revolution was an epic journey: Lenin's 1917 return to Russia from exile in Switzerland; Mao's 'Long March' of 1934-35, covering some 6,000 miles across China; and Fidel Castro's return to Cuba in 1956 following his exile in Mexico. Told in tandem with these are the corresponding journeys of three extraordinary journalists - John Reed, Edgar Snow and Herbert L. Matthews - whose electric testimony from the frontlines of each revolution would make a decisive contribution to how these revolutions were understood in the wider world.Here, in Simon Hall's masterful retelling, these six remarkable journeys are brought vividly to life. Featuring a stellar cast, extraordinary drama and an epic sweep, Three Revolutions raises fundamental questions about the nature of political power, the limits of idealism and the role of the journalist - questions that remain of utmost urgency today.
Häftad, Engelska, 2026
145 kr
Skickas
'Clever . . . Full of memorable details.' DOMINIC SANDBROOK, THE TIMES (HISTORY BOOK OF THE YEAR)'An engaging story of political odysseys.' TIMES LITERARY SUPPLEMENT'A salve for our current reactionary times.' ANDREW HARTMANThe gripping, untold story of how six epic journeys launched the three communist revolutions that changed world history forever.From the streets of Petrograd during the heady autumn of 1917, to Mao's stunning victory in October 1949, and Fidel's triumphant arrival in Havana, in January 1959, the history of the twentieth century was transformed in dramatic and profound ways by the Russian, Chinese, and Cuban revolutions.In Three Revolutions, the stories of these epoch-defining events are told together for the first time. At the heart of each revolution was an epic journey: Lenin's 1917 return to Russia from exile in Switzerland; Mao's 'Long March' of 1934-35, covering some 6,000 miles across China; and Fidel Castro's return to Cuba in 1956 following his exile in Mexico. Told in tandem with these are the corresponding journeys of three extraordinary journalists - John Reed, Edgar Snow and Herbert L. Matthews - whose electric testimony from the frontlines of each revolution would make a decisive contribution to how these revolutions were understood in the wider world.Here, in Simon Hall's masterful retelling, these six remarkable journeys are brought vividly to life. Featuring a stellar cast, extraordinary drama and an epic sweep, Three Revolutions raises fundamental questions about the nature of political power, the limits of idealism and the role of the journalist - questions that remain of utmost urgency today.
E-bok
Engelska, 2011488 kr
Läs direkt efter köp
Two great social causes held center stage in American politics in the 1960s: the civil rights movement and the antiwar groundswell in the face of a deepening American military commitment in Vietnam. In Peace and Freedom, Simon Hall explores two linked themes: the civil rights movement's response to the war in Vietnam on the one hand and, on the other, the relationship between the black groups that opposed the war and the mainstream peace movement. Based on comprehensive archival research, the book weaves together local and national stories to offer an illuminating and judicious chronicle of these movements, demonstrating how their increasingly radicalized components both found common cause and provoked mutual antipathies.Peace and Freedom shows how and why the civil rights movement responded to the war in differing ways-explaining black militants' hostility toward the war while also providing a sympathetic treatment of those organizations and leaders reluctant to take a stand. And, while Black Power, counterculturalism, and left-wing factionalism all made interracial coalition-building more difficult, the book argues that it was the peace movement's reluctance to link the struggle to end the war with the fight against racism at home that ultimately prevented the two movements from cooperating more fully. Considering the historical relationship between the civil rights movement and foreign policy, Hall also offers an in-depth look at the history of black America's links with the American left and with pacifism.With its keen insights into one of the most controversial decades in American history, Peace and Freedom recaptures the immediacy and importance of the time.
E-bok
PDF, Engelska, 20111 059 kr
Läs direkt efter köp
During the 1970s and beyond, political causes both left and right-the gay rights movement, second-wave feminism, the protests against busing to desegregate schools, the tax revolt, and the anti-abortion struggle-drew inspiration from the protest movements of the 1960s. Indeed, in their enthusiasm for direct-action tactics, their use of street theater, and their engagement in grassroots organizing, activists in all these movements can be considered "children of the Sixties." Invocations of America's founding ideals of liberty and justice and other forms of patriotic protest have also featured prominently in the rhetoric and image of these movements. Appeals to the Declaration of Independence and the Bill of Rights have been made forcefully by gay rights activists and feminists, for instance, while participants in the antibusing movement, the tax revolt, and the campaign against abortion rights have waved the American flag and claimed the support of the nation's founders.In tracing the continuation of quintessentially "Sixties" forms of protest and ideas into the last three decades of the twentieth century, and in emphasizing their legacy for conservatives as well as those on the left, American Patriotism, American Protest shows that the activism of the civil rights, New Left, and anti-Vietnam War movements has shaped America's modern political culture in decisive ways. As well as providing a refreshing alternative to the "rise and fall" narrative through which the Sixties are often viewed, Simon Hall's focus on the shared commitment to patriotic protest among a diverse range of activists across the political spectrum also challenges claims that, in recent decades, patriotism has become the preserve of the political right. Full of original and insightful observations, and based on extensive archival research, American Patriotism, American Protest transforms our understanding of the Sixties and their aftermath.
Häftad, Engelska, 2006
331 kr
Skickas inom 10-15 vardagar
Two great social causes held center stage in American politics in the 1960s: the civil rights movement and the antiwar groundswell in the face of a deepening American military commitment in Vietnam. In Peace and Freedom, Simon Hall explores two linked themes: the civil rights movement's response to the war in Vietnam on the one hand and, on the other, the relationship between the black groups that opposed the war and the mainstream peace movement. Based on comprehensive archival research, the book weaves together local and national stories to offer an illuminating and judicious chronicle of these movements, demonstrating how their increasingly radicalized components both found common cause and provoked mutual antipathies.Peace and Freedom shows how and why the civil rights movement responded to the war in differing ways-explaining black militants' hostility toward the war while also providing a sympathetic treatment of those organizations and leaders reluctant to take a stand. And, while Black Power, counterculturalism, and left-wing factionalism all made interracial coalition-building more difficult, the book argues that it was the peace movement's reluctance to link the struggle to end the war with the fight against racism at home that ultimately prevented the two movements from cooperating more fully. Considering the historical relationship between the civil rights movement and foreign policy, Hall also offers an in-depth look at the history of black America's links with the American left and with pacifism.With its keen insights into one of the most controversial decades in American history, Peace and Freedom recaptures the immediacy and importance of the time.
Inbunden, Engelska, 2010
740 kr
Skickas inom 10-15 vardagar
During the 1970s and beyond, political causes both left and right-the gay rights movement, second-wave feminism, the protests against busing to desegregate schools, the tax revolt, and the anti-abortion struggle-drew inspiration from the protest movements of the 1960s. Indeed, in their enthusiasm for direct-action tactics, their use of street theater, and their engagement in grassroots organizing, activists in all these movements can be considered "children of the Sixties." Invocations of America's founding ideals of liberty and justice and other forms of patriotic protest have also featured prominently in the rhetoric and image of these movements. Appeals to the Declaration of Independence and the Bill of Rights have been made forcefully by gay rights activists and feminists, for instance, while participants in the antibusing movement, the tax revolt, and the campaign against abortion rights have waved the American flag and claimed the support of the nation's founders.In tracing the continuation of quintessentially "Sixties" forms of protest and ideas into the last three decades of the twentieth century, and in emphasizing their legacy for conservatives as well as those on the left, American Patriotism, American Protest shows that the activism of the civil rights, New Left, and anti-Vietnam War movements has shaped America's modern political culture in decisive ways. As well as providing a refreshing alternative to the "rise and fall" narrative through which the Sixties are often viewed, Simon Hall's focus on the shared commitment to patriotic protest among a diverse range of activists across the political spectrum also challenges claims that, in recent decades, patriotism has become the preserve of the political right. Full of original and insightful observations, and based on extensive archival research, American Patriotism, American Protest transforms our understanding of the Sixties and their aftermath.
Häftad, Engelska, 2024
284 kr
Skickas inom 7-10 vardagar
Do your communication skills let you down? Do you struggle to explain and influence, persuade and inspire? Are you failing to fulfil your potential because of your inability to wield words in the ways you'd like? This book has the solution. Written by a University of Cambridge Communication Course lead, journalist and former BBC broadcaster, it covers everything from the essentials of effective communication to the most advanced skills. Whether you want to write a razor sharp briefing, shine in an important presentation, hone your online presence, or just get yourself noticed and picked out for promotion, all you need to know is here. From writing and public speaking, to the beautiful and stirring art of storytelling, and even using smartphone photography to help convey your message, this invaluable book will empower you to become a truly compelling communicator.
E-bok
PDF, Engelska, 2024354 kr
Läs direkt efter köp
Inbunden, Engelska, 2024
919 kr
Skickas inom 7-10 vardagar
Do your communication skills let you down? Do you struggle to explain and influence, persuade and inspire? Are you failing to fulfil your potential because of your inability to wield words in the ways you'd like? This book has the solution. Written by a University of Cambridge Communication Course lead, journalist and former BBC broadcaster, it covers everything from the essentials of effective communication to the most advanced skills. Whether you want to write a razor sharp briefing, shine in an important presentation, hone your online presence, or just get yourself noticed and picked out for promotion, all you need to know is here. From writing and public speaking, to the beautiful and stirring art of storytelling, and even using smartphone photography to help convey your message, this invaluable book will empower you to become a truly compelling communicator.
E-bok
Engelska, 2024354 kr
Läs direkt efter köp
E-bok
PDF, Engelska, 20183 636 kr
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The Hutchinson Illustrated Encyclopedia of British History is a comprehensive and authoritative guide to the people, events, and ideas that have shaped Britain from prehistory to the present day. The editors have also sought to convey the truth that history is more than simply a compilation of facts from the past. The editors have included as much factual information as possible in each A-Z entry, and numerous tables and statistics are included, as well as many specially-created maps and plans. The chronological relationships of past events and lives are conveyed through various detailed subject chronologies (attached to the relevant A-Z entries). A large thematic chronology, following the A-Z text, provides a visual reference to the relationship between the events of British/Irish history and events elsewhere in the world. And the cultural context of as many entries as possible has been brought to life via a wide range of illustrations, which provide a wealth of visual detail and, often, a key to past conceptions. Interspersed in the text are 21 specially commissioned, extended feature articles from noted historians that provide the analysis and the sense of the broad sweep of history that would otherwise be impossible to convey in an A-Z reference book.
E-bok
Engelska, 20183 636 kr
Läs direkt efter köp
The Hutchinson Illustrated Encyclopedia of British History is a comprehensive and authoritative guide to the people, events, and ideas that have shaped Britain from prehistory to the present day. The editors have also sought to convey the truth that history is more than simply a compilation of facts from the past. The editors have included as much factual information as possible in each A-Z entry, and numerous tables and statistics are included, as well as many specially-created maps and plans. The chronological relationships of past events and lives are conveyed through various detailed subject chronologies (attached to the relevant A-Z entries). A large thematic chronology, following the A-Z text, provides a visual reference to the relationship between the events of British/Irish history and events elsewhere in the world. And the cultural context of as many entries as possible has been brought to life via a wide range of illustrations, which provide a wealth of visual detail and, often, a key to past conceptions. Interspersed in the text are 21 specially commissioned, extended feature articles from noted historians that provide the analysis and the sense of the broad sweep of history that would otherwise be impossible to convey in an A-Z reference book.
E-bok
Engelska, 2012797 kr
Läs direkt efter köp
Between 1965 and 1973, hundreds of thousands of ordinary Americans participated in one of the most remarkable and significant people''s movements in American history. Through marches, rallies, draft resistance, teach-ins, civil disobedience, and non-violent demonstrations at both the national and local levels, Americans vehemently protested the country''s involvement in the Vietnam War.
Rethinking the American Anti-War Movement
provides a short, accessible overview of this important social and political movement, highlighting key events and key figures, the movement''s strengths and weaknesses, how it intersected with other social and political movements of the time, and its lasting effect on the country. The book is perfect for anyone wanting to obtain an introduction to the Anti-War movement of the twentieth century.
E-bok
PDF, Engelska, 2012797 kr
Läs direkt efter köp
Between 1965 and 1973, hundreds of thousands of ordinary Americans participated in one of the most remarkable and significant people''s movements in American history. Through marches, rallies, draft resistance, teach-ins, civil disobedience, and non-violent demonstrations at both the national and local levels, Americans vehemently protested the country''s involvement in the Vietnam War.
Rethinking the American Anti-War Movement
provides a short, accessible overview of this important social and political movement, highlighting key events and key figures, the movement''s strengths and weaknesses, how it intersected with other social and political movements of the time, and its lasting effect on the country. The book is perfect for anyone wanting to obtain an introduction to the Anti-War movement of the twentieth century.
Häftad, Engelska, 2022
411 kr
Skickas inom 5-8 vardagar
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations.Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.
E-bok
Engelska, 2022489 kr
Läs direkt efter köp
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.
Inbunden, Engelska, 2022
1 146 kr
Skickas inom 5-8 vardagar
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations.Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.
Häftad, Engelska, 2023
483 kr
Skickas inom 5-8 vardagar
Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.