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Between 1965 and 1973, hundreds of thousands of ordinary Americans participated in one of the most remarkable and significant people''s movements in American history. Through marches, rallies, draft resistance, teach-ins, civil disobedience, and non-violent demonstrations at both the national and local levels, Americans vehemently protested the country''s involvement in the Vietnam War.
Rethinking the American Anti-War Movement
provides a short, accessible overview of this important social and political movement, highlighting key events and key figures, the movement''s strengths and weaknesses, how it intersected with other social and political movements of the time, and its lasting effect on the country. The book is perfect for anyone wanting to obtain an introduction to the Anti-War movement of the twentieth century.829 kr
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Between 1965 and 1973, hundreds of thousands of ordinary Americans participated in one of the most remarkable and significant people''s movements in American history. Through marches, rallies, draft resistance, teach-ins, civil disobedience, and non-violent demonstrations at both the national and local levels, Americans vehemently protested the country''s involvement in the Vietnam War.
Rethinking the American Anti-War Movement
provides a short, accessible overview of this important social and political movement, highlighting key events and key figures, the movement''s strengths and weaknesses, how it intersected with other social and political movements of the time, and its lasting effect on the country. The book is perfect for anyone wanting to obtain an introduction to the Anti-War movement of the twentieth century.413 kr
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Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.
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Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.